Name: Group Coaching Session - Week 8 (Motion Creative Strategy Bootcamp)
Uploaded: 2026-05-07T19:00:11.170Z
Duration: 1 h 10 min 12 s
Description: Group Coaching Session - Week 8 (Motion Creative Strategy Bootcamp)

Transcript for "Group Coaching Session - Week 8 (Motion Creative Strategy Bootcamp)": Hello. Hello. Hello, everyone. Once again, I love it when Melissa's like, have fun. Go on stage. Bye. It's the best. This is always the awkward moment where I'm like, hey. How's it going? We're here. We're here for the last coaching call of creative strategy boot camp. I'm gonna go ahead and start sharing my screen so that I have something for you to focus on while I gab. Alright. Share. Here you go. Motion's creative strategy boot camp. This is the eighth week. You guys have been here for a while. You're real, real troopers for keeping up with us. Thank you so much for joining today. Like I said, today is the last coaching session, which is very sad, sad news, but I do have some good news for you all. Slack, in case you didn't know, is staying. I saw a lot of people commenting that they saw something about a free trial expiring. Don't worry about it. The motion team is going to take care of it and Slack is going to stay. We love the community aspect of this course. We wanna keep it around. So keep Slack open. Keep commenting. We will all still be in there for you guys, and, we appreciate you being in there. So, yeah, Slack is staying. And in case you missed the announcement earlier this week and a couple of people tagging it, Runneth is now in Slack. Runneth is Motion's AI chat. It's our agent, and we have hooked Runneth up with all of the information from the last eight weeks of boot camp. So if you wanna refresh yourself on one of the sessions, if you wanna quiz yourself ahead of the test that you're taking as a part of the boot camp, if you wanna QA a brief that you wrote against something that an expert had said, you can use Runeth to do all of that. So go ahead and tag at Runeth in the motion in the motion creative strategy Slack. Also, you can go super ham. Like, ask it what its favorite color is. I don't know what its favorite color is, but you can you can do whatever you like with Runeth. You never know until you ask. It's a robot. Have some fun. So, yeah. Runeth is in Slack, which is great news. Also, like Evan said a couple of days ago, inspo is going to continue being free for all of you for the next two months. My kitten wants to say hello. INSPO is free for two more months so enjoy INSPO. Get the most out of it. I know how valuable INSPO can be. We've made so many significant updates and we continue to make updates to INSPO. So if you have feature requests also please shout out. We have an app that I believe is already live for inspo so you can, like, find ads on your phone and send them to your inspo boards. Take advantage. It's very valuable, and there's a lot in there. So, yeah, you're welcome. It's free for two more months. Enjoy. Okay. Today, for the last coaching session, we thought it would be appropriate oh, my kitten's name is Pesto. We thought it would be appropriate to talk about how to get hired as a creative strategist. So today, I have a special guest with me that you may or may not recognize from the community. His name is Menno. Oh, before I talk about Menno, I did I shoved this in at the very last minute about why you should wanna get hired as a creative strategist. So funny. We were talking it. Yeah. backstage. Yeah. Like, ten minutes ago, we were talking backstage about this session, and we were walking through our slides. And Dara Denney, if you don't know Dara, you should know Dara, sent an email with the subject line, creative strategist will be the highest paid role on the growth team. And I said, forward that to my boss, please. This is a really great role to get into. It is absolutely can be lucrative, but also it's a lot of fun. It's really rewarding. And Meno and I are gonna talk about our backgrounds in in creative strategy. I also wanted to shout out that Dara also has a video called the 100 k creative strategist or how to become a 150 k creative strategist, something like that. You might wanna go check out that video too for more information. But, yeah, just in case it wasn't clear, AI is replacing a lot of jobs. It does not appear that creative strategy is one of them. So, yeah, it's a great role. It's a great community, and we're glad that you're here. Okay. Menno, I wanted to introduce you. But before I introduce you, let me have everybody watch this ad, and then Menno can tell you the significance of this ad after the fact, and I really hope you can hear it. I'm pretty sure you'll be able to. Creative strategist is one of the highest paid in demand marketing jobs. But what do they actually do? Creative strategists are in charge of making one or all of organic content, paid ads and distributed content actually perform. Zoning in on paid ad strategies in particular, first, they gather and allocate resources, work with the team on objectives of what to sell, and gather pain points and intel on what the customer actually wants. Then they brief the ads to designers, third party creators, and the team for content shoots. Then they work with the media buyer or agency on metrics focused on improving four things, return on ad spend and making money, hook rate or thumb stops to make sure people care about their ads, click through rate to make sure people are taking action, and the conversion rate once they actually get to the product detail or landing page. They can do all this easily inside Motion where you can visualize and organize your ad assets and understand why your ads are and aren't working using automatic AI tagging and comparative reporting, as well as getting inspiration from competitive ads by industry, showing you visual formats, hooks, and other AI tags. This is one of the most in demand jobs and well paid because it brings content knowledge and creation coordination into the part of the business that generates real revenue. Level up your creative expertise and sign up for Motion's fourteen day free trial. Comment Motion below, and I'll send you a link. So as you can tell, that was a motion ad by Orangjohn Menno. Can you tell us the significance of this ad and a little bit about yourself, please? Yeah. Hi, everyone. So, yeah, long story short, I was looking for a job after coming from a background as a growth marketer at a different company. And, yeah, I stopped that job, and I for for months on end, I was looking for for a new job, something that was, like, fitting my character, the the me that I became. And that's when I came across this ad from Orang John together with Motion, and that's the first time I ever heard about the world creative strategist. And when I first saw the ad, I was like, oh, wow. That's literally me. Like, every aspect of the of the job vacancies, like, that's me. So the first thing I did was I started to go online here in The Netherlands, on job websites and started to look for the term creative strategist. And there then there was only one vacancy online from an agency that is called FOSS Marketing. And kid you not, I'm hired there, and I've started a month ago. So, yeah, super excited. Amazing. So yeah. So, Menna, you became a creative strategist quite recently. Right? How long was your journey from, like, the day that you saw that ad to the day that you were hired? Oh, the day I saw that ad to the day I got hired wasn't the of course, like, applying for a job and going through the whole process takes takes a while, but the fact that this was the first vacancy that I saw and that I replied for is kinda crazy. Yeah. So. it didn't take that long. Yeah. Wild. Like like a month, on end. Yeah. I love that you saw a motion ad about being a creative strategist, and you were like, oh my god. That's me. That's so cool. That's crazy. And then after that, I saw the the the boot camp. So I started to join the boot camp. And then after the third session, I actually got hired, and that meant that doing the onboarding in the job and doing the boot camp kinda moved along each other. So I was really able to learn in the boot camp and apply at the same time. So it was like a very lucky moment. Thank you guys for. congratulating me. Amazing. Yeah. And then, in case anybody hasn't heard my story, I'm Alicia. I am a creative strategist at Motion. I work I I help make our ads, but I also work on the product side as well. And I loved Menno's story because I had a kind of similar experience where Motion brought this role to my attention. So I was working for a brand called Pela. They also make Lomi. They make compostable phone cases and a kitchen composter. I don't know if they can say composter, but that's what it does. And I was making their ads. And so our team got access to motion so that I could see how my ads were performing as a graphic designer. I was their graphic designer, and my job was to hop into motion, see how my ads were performing, and then make more of them. So I was, like, the de facto creative strategist, and this was quickly the only part of my job as a graphic designer that I wanted to do. It was the first time that as a graphic designer I saw an actual numbers and data behind my work because so much of design had been subjective and I really I did I kind of disliked that part about the role is like if my boss didn't like the color I'd have to change it for no other reason than because my boss told me to. So then I got this PDF promotion called Becoming a Creative Strategist. It's really outlined exactly what the role of a creative strategist is and I also had a very similar moment to Meno. I was like oh my god this is me This is the job. This is this is what I wanna be when I grow up. So then I moved to an agency also as a graphic designer, but literally on day one, I knew that there was creative there was a creative strategist already at the agency, so there was potential for me. And I elbowed my way into it as a way that I like to define it. And probably within seven or eight months, I was promoted all the way to creative strategy lead. And now come completely full circle, I obviously work at Motion. I've worked here for about a year and a quarter, a year and a half or so. So, yeah, that's my story. And I wanted to mention also that this PDF that changed my life, we're doing a two point o. This PDF was made a few years ago. So I wouldn't say it's like outdated per se, but there's been a lot of new things that have happened in this role in the last few years and we're gonna launch a two point o of that in June so look out for it. It'll be like a really great guide about, what the expectations of the role is and and what the like the new bar of creative strategy is. So, yeah, so that's a little bit about my story. I also wanted to shout out Wes. I'm she must be in the chat somewhere. She's always in the chat. She also got hired as a creative strategist and posted this lovely message in the Slack community all about it. Just reminding everyone that she's not special. She is just like just like all of you and that she just worked really hard and she got it and she got her dream job as a creative strategist. So I wanted to shout her out as well as a great example of someone who made this happen for herself. So yeah, if you're in the chat, Wes, let us know. But yeah. Okay. So today, we're gonna talk about how to become a creative strategist, how to get this job. So I'm gonna go ahead and throw it to Menno for some of his tips of things that he learned going into this job. Take it away, Menno. I will stop sharing my screen so that you can share yours. Perfect. So I think everyone can see my screen now. Yep. So, You're, good. let's get straight into this. What I did was I wrote down five skills that I think were very important for me to get hired, and these are either skills that I already had or that I learned in the first month of me being hired as creative strategist. So these are very valuable skills. Note them down. If you have any questions, ask them in the q and a, then we can, answer them in between. Feel free to stop me, Alicia, and then, yeah, we'll get into it. So first of all, the the one thing I think is most important is to have a deep understanding of consumer behavior. Oftentimes, I see people, they start or they they want to become creative strategist or they want to create ads, and then they go into YouTube and they search up, best performing ads 2026 and then of course you learn something from those videos. But it's very important for creative strategist to go back to the basics of understanding why people actually buy, what moves people into making a buying decision. And there and I've wrote down two examples of how you can practice this. The first thing is by, consuming, of course, content on this. You can look at things such as the sagnoric effect, pricing psychology, or identity marketing. I think this presentation will be shared with everyone. If so, each of these underlined words are actually links going to either a blog or a video for you to check out. Fun fact is the Zagnarok effect is actually a blog, page promotion that we received, in the first week. So if you remember in the first week, we were talking about hooks, and then we got access to this Notion page with the five best performing hooks. And if you go to the to the curiosity loop, then you will go there then there's an extra link that brings you to the Zeigno arc effect, which is a very important one to, to understand. But there are there's way more to consumer behavior than just these three, so please go do your research, check check clouds, check YouTube, any source of information is is strong. And then the second thing that I think you can do in order for yourself to, train, yourself on consumer behavior is by breaking down ads. This is actually something I had to do, for my assignment for my current job. So I was challenged by the founder. He was showing me these ads that performed very well at the company, and I had to, like, showcase my thinking of why these ads were working. So I would like to take a minute for everyone to comment in the chat why you think this ad here works. Note that this is not an ad that I made. This is a one that I found. But please let me know in the comments why do you think this particular ad worked. While you're doing that, I wanna add that's I think that's a great practice. Like, something I do for myself even when I'm on TikTok is, like, if I stop on something on any piece of content regardless of whether it's an an ad or not, I ask myself why did I stop on this and what was like the hook mechanism, what was the visual that got my attention, and then if it's good I save it in TikTok as well in a little folder called hooks. But it's always good to like self reflect as you're scrolling and ask yourself those questions to kinda train yourself to recognize why ads make you stop. Looks like we got some. comments in here, I met him. Yeah. Can you see the comment? lot of comments. It's. it's hard for me to keep track on on how fast the comments are going. I see a lot of things about color, docs, particular Addresses. pain points. Yeah. Yeah. And this is pain points, benefits. Yeah. So let me showcase what my mind would think if I saw this ad. Of course, I had a little time to prepare, but if you look at this ad, something that's very clear is the visual hierarchy. So nothing within the image is actually fighting for your inform or for your, attention. There's a clear space between every aspect of the ad. That's one thing. Then your eyes naturally follow the information. You first look at the header and then at the information and then, of course, at the visuals. So. what you see is what I ordered versus what I got. And the interesting thing about this is if you if you've been aware of this trend on TikTok, it was actually a trend. So it was like, what did I order versus what I actually got? And what I did was I turned it into an ad. And then the most important thing is, which I see on the right, they are specifically giving you desired outcomes. They're not saying this is natural, this is a natural product, this contains vitamin a, b, c. No. They are literally saying stink free kisses, shinier coat, better poops, more energy, and they are showcasing a happy dog. And then, of course, the yellow vibrant colors, which really makes it pop. So that's that's beautiful to add. And then one more thing that I noticed myself what was that this brand actually portrays themselves as being premium because they are saying we are a 100% human grade dog food. They could have. said we are a 100% premium but they chose to, yeah, to make them more playful. So, Mhmm. those of things. I like that they put that at the bottom too because if they had put a 100% human grade dog food right below what I ordered, I might have read that sooner in my, like, in my eye movement, if that makes sense. And that reads to me like sales language, but stink free kisses is so much more like immediately I imagine, like, my dog kissing me and hit their breath not smelling. So I like that my eye goes from what I ordered to what I got to stink free kisses down the list and then to human grade dog food. And I like, Steph also called out that yellow reflects, like, happiness and matches the dog feeling happy. Yeah. I love it. Yeah. It's it's literally what we learned in week two, with the micro moments. Like, if this the person that made this ad probably looked at these micro moments. Oh, stinky free kisses. Maybe they knew someone or they did research and figured out a micro moment that people are actually having issues with their dog having a smelly breath or something. So, no, it's, that's amazing. So good. Okay. Then the second thing is the core thing for creative searches to do. It's turning insights into ideas. Like media buyers, like, everyone stops at insights, and we as creative strategist have to turn these into ideas. So there are, again, two ways you can train this. First one is to do insights yourself, either on your own brand or on an already existing brands. There are hundreds of ways to do insights, and then challenge yourself into thinking about a concept for for this. You can literally use this for your portfolio as well. You can literally just write down ideas. Of course, you have to, like, create them, show show that it's tangible, but even this already showcases how your brain is functioning. So for example, what, like, one of my brands is a 100% natural dog food company, hence why I added all these dogs within this presentation. And, yeah, for this brand, I did my research. I started looking on trust, Trustadvisor, Trustpilot, Can I spell then? I found. these yeah. And then I found these reviews, like, these very real reviews about people new buying a new puppy and being very excited about the fact that they have a puppy. So, ah, there's my insight. We had never done something for this account with particularly puppy parents. I did my research and I figured out puppy parents actually tend to spend more on their puppy. Makes sense. People, have a new baby, they own a puppy for the first time, they're super excited. So what can we do to to use it? How can we turn this into a concept? Oh, maybe we can find a UGC creator that recently bought a puppy and use her to, and use her to show how she experiences figuring out that puppy snacks at supermarkets actually contain a lot of additives and that natural product will be better for them. So if we take this insight and we take it a step further, the third thing that's very important is, this is something, by the way, that I didn't this skill is something I didn't had beforehand. I I needed to practice this a lot. It's creating copywriting that performs. I have a very good example for this. The first two ads that I created for my brand where was one, an ad in where I used a POV video of a dog opening up a box with puppy snacks, being super excited. I really thought that one was gonna work out. And then the second one was this hard copy direct response written script in where we showcased someone working behind the scenes at the warehouse of the company backing an order for someone and showcasing how excited the community is about their brand. That second one performed way better than that first one even though I myself thought, ah, a cute video of puppies opening a box, that will definitely make people sell. No. It didn't. And that's when I learned the hard truth of whatever we make as copywriters, it needs or as creative strategist, it's it needs to sell. That's the most important thing. Everything that you create, you need to keep in mind that it needs to sell. Mhmm. There are two ways, again, of practicing this for yourself. The first one is to get yourself familiar with, of course, market sophistication. The awareness stages. These are two that we have already learned about within this boot camp. And then the third one is the get who to buy model. So this model is actually a model that I've received from my founder in order to make me a better copywriter. So what we do is we write down get who to buy and then we fill it in. So if you fill it in with the with the example that I gave in my last slide, we would get get new puppy parents who want to who want the best for their new child, their puppy, to buy our 100% natural dark snacks by having a puppy parent curator explain the cons of supermarket snacks. So if you have this and you put it onto your or above your script, and we can take it a step further. The second thing is you can break down a winning ad into building blocks. And then you put your building blocks under, above which you put your get who to buy, then it's impossible for you to not be able to write a good copy because you can really be dialed in, focused on your message that you put down in the get who to buy, and then you just need to fill in those building blocks. So those building blocks would be, for example, first, you have your hook, then you have your, number one reason to buy. Maybe your third block is, what the competitor is not doing or how it how that number one thing the competitor is not doing that thing that makes your brand better, then it and then you keep on going. So this is really a good way for you to get yourself more familiarized with direct copywriting. So I would definitely, encourage everyone to get yourself, Yeah. yeah, I love. the get get who to buy is so smart because I strongly believe that every ad concept, like, every ad you launch should have a hypothesis behind it. But it's kind of hard to write a hypothesis. Like, a hypothesis is like a if then statement. It's like, if I make this ad, then it will work. And it's really hard to, like, force yourself to write a hypothesis that really means something, but I love reframing it with get who to buy. I think this is so smart. I had never heard of it before. I'm I'm learning something new on week eight of the last coaching call of boot camp. This is great. So I I definitely encourage everyone to remember get who to buy as a way to write a hypothesis. I think this is really, really smart. I love it. Yeah. Yeah. So what happened for me was when I started to write copy, I tended to try to put as many messages as possible inside one script. And by doing that, you create this, what we call in creative strategy terms, a Frankenstein script. I don't know if you know what I mean with that, Alicia. I I think. you. do. Like, it's. a it's a script in where you put so many messages and you kinda get lost into the woods. And, like, the fewer will not like, every viewer everyone that watches your ads has a different reason to why they want to buy your product, so you need to separate your messages into multiple scripts to really be able to, bring the answer to everyone watching with their particular reason for buying. So. Amazing. to keep it going, number four, is to understand socials. I actually come from a social media background. At my previous job, I did a bunch of things at the same time, and one of those things was doing social media. And, what I learned there, because I also made ads on the side, I was more focused on social media than I did. I was also responsible for the ads, but we didn't do as much as I was doing now. But it's very important for you to understand what works on socials because if you do so, everything that works on socials, you can kinda reframe it and use it as an ad. So there are, again, two ways for you to practice this. Number one is by following social media first brands, agencies, and creators. I have trained my algorithm to the best cap capability, to always show me what's hot. So I follow big brands such as Bronze Daily, where there are tons of brands out there. I follow agencies such as Marketing with M, and I follow creators such as the DTC newsletter, but many more creators. I do this on Instagram, YouTube, LinkedIn. I make sure that whenever I want to doom scroll, that at least what I'm doom scrolling is actually helping me out and helping me out within my job. Mhmm. So I'm always I always get inspired by what's working. And then my secret sauce, my secret, that I've never shared with anyone, but I would love to share with you all, is get yourself an Instagram sorter. With this Instagram sorter, you can literally go and look at an account, and you can literally sort hundreds of their latest posts into the order of what's, of most likes to least likes. So, yeah, that's an Instagram story. I see someone asks me what it is. So, yeah, you can literally rank all the posts from most liked to least liked. By doing so, you can get inspiration for ads, but you can also use this to get inspiration for organic socials if you are interested in that. Is it a Chrome extension or an app? It's a Chrome extension I will share right now with everyone. It's called Sort Feed for Instagram. It's new, it's free. So, yeah, I will put it in the chat as well. Sort Feed for Instagram. I think that's so smart. I've never used one of those before, and I think that's genius. Thank you. And then. and then last but not least, guys, applying and improving your skills. Of course, the most one of the most important skills. There's no wrong way on how to create a portfolio except not, not to have one. This is it. Guys, if you don't have a portfolio start building a portfolio. Create ad formats for brands, grow an Instagram channel, start a, e commerce brand, offer free work for your for your friend, for your partner, for your neighbor make sure to all or yeah, make sure to put in the work for yourself and create yourself a portfolio. And if you combine all of these, the five skills take a screenshot of this one understand people, turn insights into ideas, write copy that performs, understand what works on socials, make ads. You have to put in the work, you got this. That was my. presentation. Love it. Thank you so much, Mino. That was amazing. Congratulations on your new job. You're awesome. Yes. The slides will be shared, and it looks like someone also shared the link to that Chrome extension, which is amazing. Nice. I can't wait to install. Nice. Thank you. I definitely do after this. Let's see. Can I share I can share my screen? Here we go. I'm gonna share my screen now. How to get hired as a creative strategist. So Menos POV is, like, the things that he learned in order to get hired. My POV is, how to get hired as a creative strategist as if I was going to get hired today, like, what I would do if I was going out to get a job today from someone new to hiring. So, just wanna put it out there that I am not a recruiter. I'm not a genius at this. I don't own any companies. But Motion did recently hire a creative strategist. And during this process, I really asked myself, what am I looking for in a creative strategist to join my team? What's the most important things to me? And if I were trying to land this job today, what would I do? So these are my tips put into a deck for you, so I hope that they're helpful. The first thing I wanna talk about is your application. A lot of this, by the way, is from what I'm seeing from applications for a creative strategist role at Motion and what I've noticed. The first thing I wanna say is if I can't if you can't market yourself, I can't trust you to market our brand. So the same way that you think about marketing the products that you work for, market yourself. So this is kind of like resume 101 but in just say just in case this is helpful for anyone when you're talking about what work experience you have instead of saying something like key responsibilities included brief writing and creative pipeline management That to me sounds like a job description and I already know what a creative strategist does. I want to know what you've accomplished. So instead of saying I did brief writing, tell me that you wrote 200 briefs a month. Instead of saying that you managed UGC creators, say that you built the UGC creator from zero to 12 active creators or how much revenue came from that program. So tell me the results of your work, not just that you did the work. Also in your application, tailor your resume but more importantly, own the gaps. I think that this is important especially for people who are beginning to get into creative strategy. You're coming from different backgrounds so it's not expected for you to have every single line item of a job description on lock and that kind of experience. So if you don't have a certain experience or if you're missing a line item on that job description of what your responsibilities will include, either take the opportunity to close the gap. So for example, if you're a GUGC creator and your biggest gap is that you've never seen real performance data, maybe ask the brands that you work with if they are allowed to share with you some of the data behind your ads for you to work with or mock it up. Create opportunities to close the gap. If you've never done creative analysis, go to a public ad ad library and get the experience yourself or acknowledge the gap with a parallel experience. So if you are about to be thrown into the deep end with a particular experience that you haven't had, highlight other experiences where you were thrown into the deep end and you figured it out to tell me that you're capable of getting the job done. So one way or another, you wanna address the gap in your experience because inevitably when you're trying to get into a new role, you're gonna have one and it's all about how you address the gap. When the application asks you to do the thing, do the thing. This is kind of like, not to be mean about it, but what like, our application said, show us a brief you've written in an ad you're proud of. And quite a few people left it blank or just wrote, I haven't done this yet. I don't recommend doing that. I want you to show the initiative. Pick a brand, write a brief, make an ad, and tell me why you're proud of it. Like, fill in that gap by actually doing the work and then explain, like, I don't have this real world experience, but here's a brief that I wrote for this mock, mock brand that I found on Instagram. I did some customer research, like explain how you've closed that gap by creating the experience for yourself. So highly recommend when we ask for something, it's better for you to do it and throw your hat fully in the ring than just to say I haven't had this experience yet, but I can do it. Show me how you can do it. Also, your portfolio. Meno touched on this. I don't see a lot of portfolios or haven't seen a lot of portfolios in creative strategy, but there are a few reasons why I think this is actually a huge asset for creative strategist. One, I would recommend even if you've never made ads for a real brand before like you've never been hired to make them, you have had so much experience in the last eight weeks learning how to make some brands. UGC creators do this all the time when they want to become UGC creators. They pick a brand and they make a UGC ad for that brand and they use it as a mock, like, example in their portfolio. So go ahead and get that experience by making ads, get the reps in, and build a portfolio of ads. It's okay if they never actually ran. What's most important is that I see your thought process behind them because I wanna ask you questions about how you came up with that idea, what kind of research you did, what went into, like, writing the brief or scripting for that ad. When you show me your portfolio, this is a these are screenshots from my actual portfolio. It's a little bit outdated, so don't judge me. But immediately you can see here are some of the UGC ads that I have created or that I have briefed and immediately I can see the format diversity, I can watch the ads and see how the hooks are doing, I can see the different types of creators, the different brands you've worked with. So really within an instant I can see in your portfolio whether or not you are up to the task of making ads for my brand. Here's an example for statics as well and I also added a tiny little piece of text underneath each of these statics just as like a kind of like a thought starter. So one of the the first ad was live for more than two years. One of them had an above average AOV. One of them I shot on my iPhone myself. So just show people the ads that you've made so that I can instantly make the connection and see your work in real life. This visual opportunity for me to evaluate your work is so much more valuable to me than a resume will ever be so highly recommend doing that. The next thing with your portfolio is the ad is the artifact but the story behind the ad is the asset and what I mean by that is when you show me an ad when I ask you about your ads I'm going to ask you questions about where did you get the ideas, what research did you do to get to this conclusion, what analysis might you have got might you have done ahead of creating this ad, How did you test it? What was your hypothesis? What did you do next? So if you present that information in your portfolio as a case study, that's really valuable for me too because I get to see your thinking before ever having to speak with you. And I already know that you're thinking in the way that I need you to think as a creative strategist. So for example, if you have created a unicorn ad, the unicorn ad is like that one ad that just will not die in the account, and it's, like, untouchable. Tell me what that ad was, why you think it worked, and why it was really hard to beat. There's another one called I call the the unlock. So the unlock the ad that really, like, opened up a new audience, opened up a new messaging angle, opened up a new visual format. If there was an ad that you created that that unlocked something for that account, I would love to see that ad and hear more about how you came up with that idea and what it unlocked for the account. If you've built any UGC programs, affiliate programs, influencer programs, if you established the creative pipeline for the first time, if you created a briefing template, tell me about those systems or processes or programs that you developed and write a case study behind those ads. Or if there was that one ad that spawned dozens of iterations, I would also love to hear the story behind that. So these are just some examples of case studies that I would love to hear. And here's another example from my actual portfolio. This is an ad this is the ad that I'm literally the most proud of in my entire career. I made this ad for Bowie. I still love Bowie to this day. It's a liquid hydration drop. I will sing its praises all day. I'm not paid by Bowie. But, I created this ad. Buoy had a lot of, chronic illness ads, like people who had chronic illness and needed a liquid electrolyte. I got buoy. I started taking buoy, and it helped my headache so much that I made an ad about it. And that unlocked a whole new audience segment for buoy which was people who were struggling from dehydration headaches. So I wrote a whole case study about how this ad became a really long standing ad in the account and that it unlocked this new audience segment. The other thing too is you can take screenshots. Just be very sensitive about the data that you share when you're working with a brand. I blurred out the actual numbers in this particular motion screenshot just to protect buoy and hopefully nobody's mad at me for even doing this. But, make sure that you get the right permissions before you share data, But find a way to tell the story behind the ad and that will have a huge, huge, huge impact. Okay. The next one is your online presence. The first thing I would say is there is a global conversation happening. As you can see, 80,000 people signed up for the boot camp. There are a essentially creative strategy influencers at this point. There are podcasts. There are YouTube channels. There are people on LinkedIn and x become a part of the conversation. As far as I'm concerned, watching Dara Denney's videos and listening to the Marketing Operator podcast every week is creative strategy one zero one. So if I say something about the Marketing Operator's podcast offhand and you don't know what podcast that is, this might be a little judgmental of me, but I I do think that it's worth making sure that you are acknowledging the biggest peep people in this space and you're making sure that you're listening to their advice because they are the people who are, like, on the bleeding edge of this industry. And if you are watching Dara Denny's videos every week, if you're listening to Marketing Operators podcast, if you're following people on LinkedIn and x, then I know that you're keeping up to speed with creative strategy. And I kinda need you to have that information in your brain because I have it in my brain, and I need to be able to work with you, like every single day every single week to make changes so that's really important knowledge for me for you to have. So I would highly recommend going and making sure that you're listening to the right people online. Meadow, you said that you like trained your algorithm to have the right content coming at you. I love that. I would highly recommend that. I. would also. recommend Yes. yeah I also recommend if you want to be a creative strategist your LinkedIn should read like a creative strategist I don't think LinkedIn is optional anymore it was definitely optional a few years ago but but for now it's it's not really optional. Everybody's gonna look at your LinkedIn. That's the first thing I do when I hear somebody's name as I search it up on LinkedIn. So if you wanna be a creative strategist but you're a copywriter now, I would curate your LinkedIn feed like change up your profile a little bit, make it a little bit more obvious about where you want to go than where you are today. So I would just recommend that you look at your LinkedIn as, like, as, like, a mini precursor to your resume and frame it the way that you wanna be framed as a creative strategist. And then if you can don't just like listen to the conversation add to it. So a lot of you have been doing this throughout boot camp which we've loved so much you've been sharing your experience every single week in boot camp what you've been learning, what you've been doing, the ads that you made, you're making videos, you're making LinkedIn posts, you're becoming thought leaders in your own right. Even if you're a beginner and you feel like you don't have much to add to this space that effort means a lot to me and shows me that you care and that you're showing up and sharing the knowledge and maybe that's just like a little bit emotional and woo woo and and I'm sure that other recruiters might not care as much, but showing up in this space, I just it's just like that icing on the cake that I would love to see from you to show that effort. And I'm sure that there are lots of people who will acknowledge that the more vocal and the more present they are on LinkedIn, the more job offers come at them. I can tell you firsthand when I started making TikToks a few months ago, I've never gotten so many job offers in my life. So not only is it a great way to position yourself to to jobs that you're applying for, it's also a great way to position yourself online and put yourself out there to attract job offers to you. So highly recommend. Yeah. Same here. Since I've started posting on LinkedIn, which has only been a month, I've started to receive till this day a lot of, job offers as a creative strategist. Yeah. So don't you don't need to create because I saw someone in the comments being like, I don't want to be on camera or I don't feel, I don't feel good being on camera. Doesn't matter. You can just put pictures, carousels, messaging. Like, you just need to show that you you're active. People don't necessarily. look at what you're writing about. They just want to see that you're writing about it. Yeah. Yeah exactly you can post the ads that you made and where you got those ideas like like I said Dara Denney posted that newsletter today you can have a commentary about the newsletter I just read this newsletter this is what I think about it if you listen to a podcast and you get an insight from it write about that it can be anything absolutely anything you don't necessarily have to show up on camera just post anything in the space anything that comes to mind and I will say I am probably a little bit of a hypocrite when it comes to this because writing on LinkedIn and posting on my LinkedIn is something that always falls to the bottom of my to do list but But especially when you're trying to get into the space, I I just think it's super, super valuable. So highly recommend. Okay. Here are some hot takes. Nobody get mad at me. Okay. I have opinions. The first one is I saw a lot of people reply to our job listing and introduce themselves as I'm x y z. I have ten years of experience in x y z and it's like digital marketing or brand marketing or videography. The thing is ten years of experience in marketing doesn't really mean ten years of experience in creative strategy to me. And direct response paid ads is very specific, very fast moving, and what I care about is whether or not you can make an ad today. I don't really care if you've been making ads for ten years. I wanna see the ones from today. So the good news is that means that literally everyone has a real shot Because if you've only been a creative strategist for six months, as far as I'm concerned, you are just as qualified as someone who's been doing marketing for ten plus years. The bad news is having that level of experience, especially if you're shifting into this industry, might not have, like, the credibility or the selling point that you think it is. It certainly is a selling point if that's the type of job that you're applying for, but I really wanna know what you can do today in creative strategy. So I just I just encourage you to introduce yourself as someone who, doesn't just have ten years of experience, someone who's who is obsessed with consumer psychology, someone who is, who loves, translating consumer insights into direct response hooks, for example. Like, frame yourself as a creative strategist, not just as a person who has experience because the the framing of who you are as a creative strategist is so much more valuable to me. So that's a hot take that I have. Next one is interview tasks are opportunities for skill building, not free work. So this is also a hot take. Please don't get mad at me. And I also have so much experience of this as a graphic designer. Oftentimes, like, I had to do a free unpaid internship in university in order to build a portfolio and get a job. And I think that there has been this, like, stigma and this conversation on TikTok about people recruiters specifically asking for people to do projects as a way to steal ideas and get free work. And while I'm sure that that is definitely the case sometimes and it's something to look out for, mostly what it is is just we're trying not to waste your time or ours by making sure that, a, you like the work that they give that we give to you, b, that you can do the work that we can give to you because your resume can't really prove that, and, c, that we aren't wasting anybody's time. God forbid, like, we hire you and then you hate the job, or we hire you and you you're just not cut out for it and then we have to let you go and that's the worst experience possible. So I would look at it, especially as a beginner, as an opportunity to get a sample of the actual work and get some work experience under your belt, build something for your portfolio no matter what, and learn whether you're you actually want and are prepared for this job. It's very common. It usually doesn't happen until you've been pre vetted so you wouldn't be expected to do a huge project like before we've even like spoken to you in person it means that you are in the running for this job so I would encourage you to take it seriously especially as a beginner it's worth taking those risks so just reframe that in your mind a little bit is my hot take. The next one is being AI curious is a nonnegotiable. I think that the whole conversation about whether or not AI is important is over. It's important. So I wanna hear how you're using AI in your workflow today. So there have been lots of moments throughout the boot camp where we've talked about AI. But if I ask you, like, hey. How are you using AI in your day? And you say, like, oh, I asked chat gbt everything, you might be cooked is what I put here. What I really wanna hear is I have done a review audit. I always have positioned this review audit as, like, a as, like, the absolute minimum that I would do with AI. The first thing that you should do when you when you open up Claude or chat GPT for the first time as a creative strategist is load up that CSV of reviews or go get Claude to fetch them for you and find those nuggets. They're so, so, so valuable. So having done that review audit and asking the right questions is a great, great exercise with AI. Also, having a custom Claude project for a brand loaded in with context is really, really valuable. I have a TikTok all about this entire workflow about how to build that quad project. It's so, so simple, and it's something that I would consider everyone to be like, this is the floor. This is what everyone at a minimum is doing when you go into a job as a creative strategist is you have a Claude project for the brand that you're working on so that you can query that project. And then how are you just using AI every single day in your workflow? Like, what are some regular things? What are some regular questions or processes or tasks or, different ways of using AI every single day that you often go to? One example for me would be, like, every single meeting that I'm in, I grab the meeting notes, I load them up into Claude, and then I, like, ask the meeting notes, like, what are the things that I need to get done in the next, you know, couple of days? Or I ask it, like I ask it questions about, like, hey. We talked about, like, 17 ad ideas. I can't remember a single one. Can you make me a to do list? So there must be, like, these, like, repeatable processes and these things that you use AI for every single day. I would love to hear about those as well. Just to hear that AI is, like, embedded in your workflow at this point and that it's not something that you have to force yourself to do. So that's another hot take. And then my last one is maybe a hot take, more more just an opinion, is that, one of the things that I am so so so grateful for is that my first true job as a creative strategist. I was acting as a creative strategist at a brand, but my first actual job where I was a creative strategist was at an agency. And I'm really really grateful for that because in hindsight this exposed me to a lot of different brands at once. It got me involved in building robust systems and processes. I will say an agency has to be so much more organized for so many different reasons than brands typically have to be because you're managing different clients. You have a lot of people on your staff. It's just a different experience. And it got me real client communication experience where I had to handle easy clients, difficult clients, interesting questions, hard questions, fun questions. Like, it got me a lot of experience, at that agency that I will forever be grateful for. So I would say if you're a beginner it's really beneficial to get experience at an agency. I just feel like it really like fast tracks you. So for what it's worth that's my personal recommendation. It's not a hard and fast rule. It's just my experience that I really like an agency background. And, also, when I'm hiring someone, if you have worked at an agency at any given time, what that tells me is that you're adaptable, that you can adapt to different industries, to different products, to different clients. But if you've only worked at one brand, I'm gonna have to ask myself, does your experience at this one brand translate to ours? So for example, I work at Motion. It's a SaaS product. That's for a very specific type of consumer. If I'm hiring you and you worked at a fashion brand, that's a little bit difficult to translate. But if you worked at an agency where one of your clients was a fashion brand and maybe you had a SaaS product or other products, it just shows me a little bit much more diversity in your background. So for what it's worth, that's another one of my hot takes. But yeah. Okay. Positioning yourself from a unique background. I wanted to add this. These are the probably the four easiest shifts that you could make into creative strategy from different backgrounds, and I just wanted to highlight those and give them as examples. I think so every creative or marketing background has a transferable bridge into creative strategy. You just have to figure out which one is yours. So these are the these are what I think the easiest ones. I strongly believe, and I could be wrong, but I I don't think I am, that UGC creators are going to be the next great wave of creative strategist, and the reason is because you're already making ads. So when you're a UGC creator, if you wanna translate into creative strategy, lead with the fact that you write your own scripts and that you don't just read off of a brief you write your own hooks that stop the scroll you can plan and execute a full direct response ad end to end you have unmatched experience working with creators because you are one and you you know exactly what that relationship looks like And if brands are hiring you, like, rehiring you, that's a signal to me that you're making really good ads that work. So please highlight that. And there's a huge bonus is if you can get the data behind your ads. Sometimes brands are really hesitant to share that data, but I have heard of UGC creators who do get access to, at at a minimum, like, what the thumb stop rate was, what the click through rate was, if not the actual spend and ROAS associated with the ad. That's also a huge bonus because that gets you experience with data behind your ads. What I don't wanna see is a complete lack of variety products or formats that you only ever follow the scripts you're given and that you can't explain the idea behind your ad. But I do think if you're a UGC creator, you are so well positioned for this. I don't know if you guys remember a couple weeks ago, Matteo spoke to us here at one of those coaching sessions. Matteo was a UGC creator and I hired him at Kulin. We hired him at Kulin, and now he's a super successful UGC creator and creative strategist, so highly recommend. The next one is if you're coming from organic social, this is another really great transition. Prove it like a paid ad though. So what I want to hear is how you do customer research to inform what organic social content you create, what how you understand what your audience consumes online, how you write hooks and come up with visuals that stop the scroll because really organic social also has hooks just like paid social does. What formats you've experimented with and how you come up with ideas for those, how you've grown an audience because this translates very well into scaling a paid ad and how you foster real engagement on your ads. If you have a proven track record of viral content, that's a really, really big bonus because to me, I'm always looking for these, like, parallels. And to me, a viral piece of content kind of signals to me that you can make a really successful ad. I'm like, okay. This might this person might be able to make, like, those unicorn ads, those ads that are hard to beat. What I don't wanna see is really low views on every single video, that engagement is consistently low, and that you have stale branded content. Like, I wanna see people who are working in organic social and are treating it like paid ads and like direct response ads. So if you approach your work that that way with organic social, I think you're golden. You're in a great space. Maybe to add to that, I also think, like, when you come from organic socials, because I came from organic socials, what was really key for me was that I was working with UGC creators, that I was. already brief with UGC creators. By. doing that, that gave me an advantage into into getting my job as a creative strategist because you're basically doing the same. A 100%. Yeah. It translate translates so well. Right? Yeah. Yep. Yeah. Amazing. Okay. This is the background that I came from, which is design or video editing. If you're a graphic designer or a video editor who has made paid ads before that's great you have a portfolio of ads that you have literally made and you have a lot of hands on experience with those ads so I would lead with just like what we talked about earlier today we talked about that hierarchy of the ad so if you're a graphic designer and you understand how people read paid ads and you've made a variety of content, that's a great thing to lead with. Also, if you're an editor, you understand the pacing that is required for a direct response ad. You know that people's attention will be completely dropped if it's edited, like, slowly without the right transitions, without without the right copy, when things, like, pop up at the wrong time. Like, you had that hands on experience with ads, so you can lean into that as well. And if you've seen and executed a variety of different ad formats, Like, I would love to see, like, have you designed or edited high production ads and lo fi ads? I think, if I thought back to Alicia ten years ago, and Alicia ten years ago who's fresh out of graphic design school, got a brief for a quote, unquote, ugly ad and was told mock up something that looks like it was posted on Twitter or mock up some native text overlay on this random selfie of a girl who's wearing a sweater. That, to me, ten years ago, did not sound like graphic design, and I think a lot of graphic designers who are true and true graphic designers would agree that doesn't sound like graphic design, but that's what a paid ad is. And if you can make that happen, I can't tell you, like, how hard that even is for me to find right now is a graphic designer who's willing to do that type of work because it's very different. So, yeah, super, super valuable to have that hands on experience. What I don't really wanna see if you're a graphic designer is like a traditional design portfolio. If you've made brochures and annual reports, that's wonderful for people who are hiring you for brochures and annual reports, but I wanna see the ads you made because those are the that's the thing that I need I need you to be good at. Anything that's, like, all branded content, no direct response content. I think branded content and those, like, really massive global campaigns have their place in paid ads, but it's not the only thing. I also wanna see the eight second POV with text overlay that you put together, and that breadth is really important to me. And no vertical no vertical video or equivalent. So I want I wanna see see the paid ads. Like, I wanna see the vertical video, not just the horizontal video. So, again, just framing it as close you can as the hands on experience with ads. Okay. Last one is copywriter. This is the the fourth one that I think is the easiest transition. If you're a copywriter, you have a very high leverage skill. It's really hard to teach direct response copywriting. And I think I wonder if people in the boot camp would agree that over the course of eight weeks, training yourself to understand why a hook works, why a script works, what direct response copywriting is, very, very challenging. But you have a high leverage skill as a copywriter, so you should translate that. So I want you to lead with the things that get sales, that make money. Sales pages, email funnels, or ads, anything that you have copywritten to sell, to get a result. Lead with that. I love that. Hooks and headlines, specifically, like how you copyright a hook or a headline. The customer research process, if that's a part of your copywriting process, that's also really important and can translate. And any results for or data in any shape or form related to your copywriting work would be so valuable to for me to see. What I don't wanna see is, like, long form research reports or long form editorial content. If you're a blog content writer, I probably care more about the headline of that blog and why you wrote it in the first place than I do about the contents of the blog, for example. So, again, just like framing it from the perspective of a creative strategist, what would matter most to them. Okay. That was a lot. TLDR is don't just tell me how much you want the job, show me that you can do it. So something that Melissa flagged yesterday is that you guys over the course of eight weeks have gotten used to doing the homework every single week, doing the practice of learning more about paid ads, making paid ads. I would just say keep it up. Keep building your portfolio, refer back to the homework, ask Roneth to give you homework. You can do that in the Slack channel now. Just do whatever you can to stay in it and stay stay learning and build that build those reps up, and you'll be good to go. And I hope that this was helpful. So yeah. Everyone, snap with your fingers. I. want to see Did I cannot see anyone. I cannot hear anyone, but snap with your fingers. Yes. Put nice. it put it in the chat. Okay. There. were a lot of questions in the comments that I feel like I might have missed. I'm wondering if I should go back and answer a few of Sorry. What did you say? of them. wasn't do you think? I said the I said there's a lot of comments. Okay. yep. Yeah. I'm just gonna go I'm just gonna go up from the bottom up. Someone explained the video orientation relevance. Okay. So for example, when I open some some design portfolios from, like, videographers who worked on big campaigns and they show me, like, essentially a commercial or, like, a a high production shoot video that would go, like, on YouTube or on TV. Not exactly the same thing as a nine by 16 ad that you would see on your phone. So when I say vertical video, what I mean is an ad, like something that was shot to be vertical, because that, like, horizontal content that that goes on YouTube or TV is not quite the same. Like, YouTube and TV are longer form. Vertical video is short form and meant to be watched on your phone. So I wanna see the vertical video. So that's that's the significance of that. Let's see. Yeah. Alicia, What else can question. mhmm. So I I know that you are, you know, looking at applications. Do you think. the the benchmark is pretty low compared to what you would have expected maybe? Like, are there a lot of portfolios? Are people people actually showing the work? Or do you think if people from the audience would put in that little bit of extra work, they truly have a big advantage in the market right now? I think so. A 100%. I would say the trend that I'm seeing right now online in conversations and honestly even at motion behind the scenes because we work with a lot of customers who run paid ads, people are having a very hard time finding a good creative strategist and I think, okay this might be another hot take. It might be very easy for you to look great on paper because of AI. It's another thing when you talk to someone and you you know you like I should be able to show you a video and say why do you think that this hook works? That's like the practice that we've been doing in all of these sessions and I want that to happen on video And I think it's really hard for recruiters right now to identify who those people are when they're looking at a sea of applications because the need for this role has never been higher. Like, the demand is so high, but it's really hard to find the ones who are gonna do it well. So I think having that portfolio would be honestly a huge differentiator from what I've seen. Like, having that explanation or that case study behind that one ad that you made is also a huge differentiator. Some people I know you don't like being on camera and, and it can be a little bit awkward, but motion really encourages sending looms in our applications. We don't demand that you send a loom. But if you're but if we ask you a question, we like to encourage sending a loom because we can see you talk, authentically on camera about the thing that you're explaining instead of having to write it. When you write it you can like rework it for hours with chat and then send it but when you have to talk about it sometimes it sounds more authentic. So really just those like few things can really make you stand out in that sea of applicants, and those are really the things that we're gonna latch on to hoping that you are the ones that that we really wanna hire, if that helps. But yeah. Yeah. It makes so much sense. Someone someone. asked, or someone is saying that all the vacancies that he sees online ask for two plus your yours experience as creative strategist. Mhmm. Personally, I think it's a gray area because if you have two years of experience into copywriting and you're able to explain yours and you you did some ads on the sites, I think you already have an advantage. I don't know. What what do you think about that? Yeah. I agree. I think that, one of the nice, things that TikTok has, kind of expressed to people, I think I was talking about how TikTok framed the projects as free work and I didn't really like that but one thing that people are really encouraging of on TikTok is if if you don't like, qualify per the role, you should apply anyway and that's good and bad because, again, you're contributing to the sea of applications that I have to wade through and that means that you have to stand out that much harder because that is the that's the way now. But if you if I like, for example, we put up the role and I wanted to see experience but I didn't put a number. If somebody says two years of experience, they just what they mean by that is they wanna see two years worth of experience that you can apply to the job. So again, if you've been a UGC creator for two years and maybe you just haven't had the analytics experience, that could still translate. So I would just, take it with a grain of salt, try applying anyway, but again bridge the gap. So if there is a gap and the gap is how many years of experience you've had, find a way to bridge that gap and make it make sense for the person who's reading your portfolio. Because I I can't speak for all companies but I know for motion specifically we hire the right person particularly even if they don't fully match the the list of items that we want on the role because we know if you're the right person, you can eventually get there. So I think that's a great thing about the d to c space also is that because it's moving so fast, sometimes we're a little bit more lenient. So yeah. No. I I love that because I that made me realize, I don't know what the vacancy said that I was applying for, but, like, I have no experience as a creative strategist. I have experience in social media, organic site, and I did some ads on the site, like Okay. like, maybe 10 ads without research, but just thinking, like, what do what does my audience want to see? What makes them click? By only doing that and having three years of experience in organic socials, income me into this job. So definitely for anyone that thinks it matters, like, get rid of your limiting beliefs. Yeah. Yeah. Your age, your background, where you're from, it really doesn't matter. You just have. to put in the work, bridge the gap like Alicia is saying, and then. you will be hired as the correct person, 100%. Yeah. I saw a couple questions too. One, is growing organic Instagram or YouTube shorts page good experience? Yes. A 100%. If you can grow a following on organic social media, listen, that's hard to do. That's really hard to do, and it's so valuable. I think that creators, if you aren't a UGC creator, if you aren't a creative strategist, but you just show up every day and you make videos that that and you've built a following, maybe you're just someone who makes like day in the life videos or vlogs or you do reviews and you have some Amazon links, all of that is super valuable. If you've grown any kind of online presence, I think that's great. That's super valuable because again it means you've tapped into a particular audience, you've been able to deliver content that they consistently come back to and that has gotten views and engagement and that translates super well into paid social. As far as I'm concerned, anything that is good on organic social media is good for paid social media at this point. Like, skills can translate there for sure. And then somebody also asked about freelancing. Freelancing is also a great in. I I don't know that Wes is in the comments today, which is shocking, but I know that she was freelancing before she got her job. I think you still have to position yourself that as if you were applying for a job. Like, you you still you're still gonna need, like, the website, the portfolio, the experience, the ability to to to show up to calls and explain your value to people in order to freelance. But, yeah, the sooner that you can get that experience no matter where it comes from, the better for sure. Nice. I see a. question in the q and a. How does a media buyer can become a creative strategist? You know what's so funny? I saw that in the q and a, and I thought I didn't even address it because I thought it was so obvious, but maybe not. If you're a media buyer okay. This this also might be a hot take, and I don't know that I'm correct because I'm not coming from a media buyer background. Okay? But I think if you're a media buyer who has been, like, a Facebook specific or maybe TikTok and Facebook specific media buyer, that I think use I've I'm like I feel like people on x are gonna scream at me just by saying this. I think that used to be, like, a full time job and maybe still is in a lot cases, but I think what I see most often is if this if you do media buying just for Meta or TikTok or just for like a handful of platforms, you probably have multiple clients or you're in a brand and that Meta account is massive and it really is a full time job because it's a it's a lot of work. The way that I see media buying going is either you go bigger and broader and you have more responsibilities for more paid channels and you think about things like incrementality, which I'm not even gonna try to talk about because it confuses me, but you get more responsibility and you look at paid channels overall or you as a media buyer can translate yourself into creative strategy and media buying. I like to joke sometimes that creative strategists are eating the media buyers because if it's a very small account and you have one or two campaigns running, there's a lot of tools now that can help you like launch ads into the account. So if you wanna take that route, just learn more about the creative and then you can bridge the gap and become the creative strategist and the media buyer in one. That's so valuable. It used to actually be that most creative strategist came from a media buying background because they started with the data and had to learn the creative. I'm seeing it a little bit more backwards now where the creatives are kinda leaning into the media buying and then the media buyers are going broader. So yeah, that's what I would recommend is if you are a media buyer right now and you're launching the ads, talk to the creative team and, like, learn more. So every single week at Motion, we just implemented this and it was one of the most valuable things we did is every single week we have a meeting with our media buyer where we go over ad performance and we kind of analyze in front of him like why did this ad work and what are we gonna do about it next. And so he's learning kind of the processes and the thought processes that we're going through and that's really valuable for him too because then that helps him make decisions in the ad account. So, yeah, if you're a media buyer, I would just get closer to your creative team and learn the creative strategy side of things, and that's a huge, huge, huge asset for you. So yeah. Well, I love it. At the the agency I work for, we are a smaller agency, but for every four brands, we have one media buyer, in a path together with a creative strategist, and they sit down every week. And then the media buyer is more, like, in contact with the client in where the creative. strategist is, like, doing all the creatives. But, like, in our company, it's a it's a partnership. So me a partnership. well as the. yeah. Me as well as the media buyer, we both look at the data. We look at what's working, and we. we talk with each other about what we can do. So it's definitely yeah. As a media buyer, I would encourage you to just also get involved with the creative team, learn. their way of thinking, start applying it for yourself, and then start working on those ads. Create ads. Showcase during a meeting like, hey. We spoke last time about this and this ID. I actually made something with AI. What do you think? And then the creative strategist may might be, oh, that's amazing. Let's do it. So yeah. Yeah. Yeah. I saw someone who's who said I thought I had to learn media buying. As someone who came from graphic design, my biggest insecurity was that I didn't learn media buying. To this day, nobody has handed me a credit card and a key and said go media buy our account and like move campaigns and launch ads. Never in my life. But I'm here. And so it's possible. I have had a very good relationship with my media buyer every single time. I have opinions about how our ads are launched. I understand how our came in campaign is structured, but I don't go in and adjust budgets every day. So it's absolutely possible as long as you understand the fundamentals of, like, what your media buyer is doing and you strengthen that relationship. It is possible to not have to be responsible for the money ever, which in a lot of ways is great because I don't wanna be responsible for people's money. What if I do something wrong? And then the other thing is somebody said Kristen said, I would love to come in and design the ads without being in charge of the spend. You can do that as well. Like I said, I am always actively looking for mostly on Fiverr, if I'm honest, but because I'm, like, looking for freelancers, people who can design ads for me. If I say I want this ad as a creative strategist, can you make it for me? Or as a creative strategist, I have a design background. So sometimes if I know that it's gonna take me twenty minutes to write the brief or twenty minutes to make the ad, I'll just make the ad. So, it's definitely possible. There there's, like, this role is so flexible in so many ways, that there's room for, like, every different types of type of person and what you wanna do and what you don't wanna do. So, yeah. Okay. Amazing. Alright. What what do you think? Should we call it? I think I there were a few more questions, but feel please feel free also to drop them in the Slack channel because like I said, Slack channel will still stay active and also feel free to reach out to either one of us on LinkedIn with questions. I'm sure we can get back to you there as well if you wanna, grab us specifically. But, yeah, thank you so much everyone for coming. I hope this was so helpful and a great end to the boot camp. Congratulations on eight weeks. And also I hope that you'll join us next week with Orang John. Some of us are meeting up in person in Toronto. I think, unfortunately, we filled the registration. Not sure if there's a wait list. Uh-huh. Yeah. But I will be there in case anybody is gonna be there in Toronto. I will be there as well in Toronto, and I'm excited to meet some of you. And I know that motion wants to do more in person event events. So if you couldn't make it to this one this one in Toronto, trust me, we're thinking about it. I know Dara wants wants to do one in New York, so who knows what the future will hold. I don't wanna speak on behalf of Motion, but we're we're very excited about the potential for in person events. So, yeah, thank you so much. I I have a fun fact. So there's one other guy from Amsterdam within the Slack community, and I'm meeting him tomorrow. That's amazing. I'm gonna have, I'm gonna have a mini mini mini meetup love. that. That's a great idea. Just, like, just. meet. on your own. Make it happen. meet up with. people. Yeah. Well, Love you, it. guys. Put in the hearts. Everyone, put in a heart in the in the chat. Show some show show some love for Alicia. Show some someone from Anna and Melissa some love to scenes. to everyone behind the screens for motion. It's been an honor to be on the stage, but also to just be involved into this crazy ride of information, free information, guys. How crazy is that? We should be so grateful for the fact that we've received so many, insights and so many beautiful people speaking to us. I love the fact that there's a lot of positivity going on on Thursday because on Tuesday sometimes can be quite negative, and I I I appreciate. the love. So yeah. Thank. you, guys. Thursday crew for life. Thanks, guys. Bye. Good job.