Name: Group Coaching Session - Week 5 (Motion Creative Strategy Bootcamp)
Uploaded: 2026-04-16T19:00:04.766Z
Duration: 1 h 15 min 56 s
Description: Group Coaching Session - Week 5 (Motion Creative Strategy Bootcamp)

Transcript for "Group Coaching Session - Week 5 (Motion Creative Strategy Bootcamp)": Hello. How's everyone doing? I'm so excited to jump in. Welcome to week five of our coaching session and of our creative strategy boot camp. I'm so excited about today. I hope everyone's feeling good. And today is a special edition. We're gonna be chatting about my favorite topic. We'll get to that in a bit. I'm Rabia. If you haven't met me before, I'm a creative strategy specialist, and I also work on our customer success team. And you might have also seen me in, our Slack community. I've been helping out with the community, and I love this community so much. So super excited about that. And we also have Jose from our team here as well. Hey, guys. How's it going? First of all, I love everyone sending GIF. I don't know if there's a term called GIF addicted, but I definitely overcommunicate on GIF and emojis all the time. So, Lisa, Alessandra, you guys were crushing it. So excited to be here. A little bit about myself. I'm Jose. I'm leading Emotions AI initiative, which is probably a little bit of a fuller of what we're gonna be chatting about today. I'm so, so pumped to show you guys everything that has to do with Ronit and everything that we're gonna be talking about today. But, yeah, excited to meet you all. And I used to be working on a lot of our motion customers. So if you know me by name, hi. Happy to see you. My mom is here. Hi, mom. She's not, but yeah. We also have, Josh. guys. Yeah. Thanks, guys. Really stoked to be here. Just one quick question. So I'm working with a lot of customers. If any of my customers are on the call, I would absolutely love to see a message in the chat. It's always good to have some friendly faces. But I'm based in The UK. I look after our European customers and our UK customers. Shout out, Vincent. So I've spent a lot of time with all of our brands, all of our agencies. Biggest benefit to all of that really is just seeing how much people have adopted Runif and some of the best use cases that they have applied to their system. So you're gonna hear me waffle on quite a lot today, so I'll pause it for a minute, and we'll jump into some examples shortly. Awesome. As I was mentioning and as the team has mentioned, today is all about Reneth, or as Debbie put it, Reneth Ashcroft. I love that Bridgerton vibe you brought to Reneth. So super excited to dive into the de Muirness and all of the knowledge with Reneth. And I'm gonna pass it off to Jose to tell you why Reneth is so incredible. Guys, the best thing about talking in this community and being part of the creative strategy community part of Motion is that many of the things I were already chatting about, you guys are already using it. Like, you guys are the best community in the world because from everyone that has been joining the boot camp, we have over 500 of you that since the start of Motions creative strategy boot camp, you are already using RunIt in your day by day. Like, those are insane numbers. We're so excited that we have you guys taking the most about how to become an amazing creative strategist. And today, if you haven't tried Runit, to be honest, the FOMO is real, so no worries. We got you. This session is exactly for you. If you are using Runit all the time, no worries. We also got you. This session is gonna be amazing for you as well. Because, ultimately, what we're trying to build is that right now, we know that the top creative strategist, which, of course, is everyone from this community, are currently thinking about the idea of how can we build our own creative strategy systems. A creative strategy systems is pretty much what we already know, what we wanna answer as a creative strategist. I wanna be able to, every day, when I'm gonna start working, understand what's working for me, what's working for others, and based on those two things, the most important part, what to do next. So today, we're gonna be talking all about that and how Ronit is gonna be able to help you guys. A common question for those people who probably don't know how Ronit is able to help you guys and you're not familiar with Ronit, so Runit is our AI agent that you guys can use in motion. So shout out to everyone who has a motion account. If you guys don't have a motion account, guys, you're missing out. You're definitely missing out. And the best thing that I love about Runit is that Runit already knows your brand. Like, if you guys are working for an ecommerce, for a b two b SaaS, anywhere that you guys are doing creative strategy, Run It already has the full understanding of how you guys operate, what you guys work, your tone of voice. It has the performance of all of your ads, and it's also built by this amazing community of what we like to call as the top 1% creative strategies in the world. On top of that, Run It has context of all the ads of the industry. So if you guys have used our info section, if you guys have seen the mobile app that we have in motion, Run It has the ability to reference any creative that has probably been live as an app right now that you guys can use for inspiration, to understand what my competitors are doing, to understand what brands in the industry are working on. But on top of that, it also understands your performance data. So all of those metrics, so shout out to my media virus that are turning into credit shortages right now, your performance data is already something that Roni knows and understands specifically about your brand, and it's able to help you reference that whenever you're making your decisions. So for the people and shout out for the people who are making data driven decisions, which I'm hoping is everyone. Motion already has that data who is gonna help you elevate what we're gonna be working on. And the most important part, RunIt also understands your creative insights. So for my designers, my video editors, our creative heads, motion already understands the context of, okay, when I'm looking at a video, what is the type of video we're talking about? What is the main messaging of the video? And run it is everywhere, Leish. Literally, run it is everything, and run it is everywhere. But then run it is, in our Motion account. So if you guys Leish, you haven't joined Motion, check it out, create your account, and you guys will be able to use run it. I'm always excited for you guys to even use it as we're going live. So if you have your Motion account on the second screen, take a screenshot, upload the prompts, and start working them together as we're gonna be showing you some great examples today. Because, ultimately, I have a strong opinion. I have a strong opinion that Ronit is gonna be this person who is gonna become your best friend. Like, I personally, at my own team and with Motion and for Motion's own acquisition channels, we use Motion every day. It's like Slack, I WhatsApp my mom, run it. And then I use Run it every single time to go ahead and make those specific decisions that are gonna be working on right away. Because, ultimately, the secret that we're telling only to the people that we have today is that we're gonna be talking about how the top 1% creative strategies are using RunIt to 10 x the results. Guys, this is not gonna be something that we made up. This is literally ways that the top customers of Motions are using Ronit right now and how they're able to elevate and make super incredible creative decisions. Because I heard, apparently, that we have, like, a Thursday session gang who is, like, committed, always coming to the Thursday sessions. And what Alicia told us is that the Thursday session crowd love data driven examples. So that's what we have for you guys today. Awesome. So I feel like, Jose, you did an incredible job. I'm I'm so excited, and I already know about. So we're gonna be sharing this deck as well as all of the resources from today in Slack and email, so you don't have to worry about that. And another resource that we're gonna be sharing is a Reneth prompt library. Sometimes it's more intimidating than you think to just be, like, staring at a blank box and being like, what do I put in it? So this prompt library is filled with essentially prompts for the entire creative strategy flywheel, and the best part is that it's actual prompts that our customers are using every day. So whether you're looking to do research, briefing, analysis, etcetera, all of that is in here, and Josh is gonna walk you through some real world examples. So super excited to share this out and get your guys' thoughts. And when we're thinking about what can I use Runeth for, really, Runeth is gonna be like your creative strategy sidekick, again, for the entire creative strategy flywheel? Honestly, if you're in doubt about if Renev can do something, I would just ask Renev. That's what we do here as well. We're really learning together, but you'll be so surprised with all I can do. So now I'm gonna pass it over to Josh to chat a little bit about the creative strategy flywheel and how Renev come Oh, no pressure after those intros. Right? together. But I think one thing that's really important, guys, is, you know, Jose has talked about what Runif is, the data it has access to. We've also talked about how we can start using it. But what we now need to think about is, okay, how many different processes, use cases, workflows can Runif sit in? And I'm sure everyone is super familiar with the creative strategy flywheel, but, essentially, each stage of this pillar can be enabled through the use of run if. And we need to anchor all of our thoughts in terms of how we're gonna start using it to those creative strategy flywheel pillars. So what you'll notice as we start jumping into examples is that each of the examples does anchor into this framework, giving you an idea of how you can start using run if for those different processes that you follow. So I wanted to start off with a beast. This was from one of my brands I work with in The UK, and I saw this, and I was blown away by the output that it got. Because, you know, the fundamental question that we're always asking is like, okay. What's working? Not only from, like, a a macro level, but also micro level. Right? Like, I need to know exactly what's working within my account. But what we saw in this example is that not only can we take what's working, we can then turn that into our next ads after that. So should we run it into the system? Cheap joke. But let me share my screen, and let's have a look at what this looks like. So as you can see, guys, what we've asked for in this example is what's worked over the last thirty days. That's the time frame we're interested in. What I'm also interested in is, okay, what are the main drivers of success over that thirty day period? And then just to take it a step further, we can use that data to build out what we want to do for the next thirty days. Now, you know, I'll just caveat this. This is a pretty extreme example. You might not need 20 new ads immediately, but you could also run this for the last two weeks and plan for the next two weeks. But what we're gonna end up with, run if is gonna look at all of our ads over that period. So we know we've got a 105 ads that have spent above that $200 goal. And we know, as Evan talked about on Tuesday, this is our North Star metric. Right? This is what we're always working towards. So what the system's now gonna look at is, okay, out of that 100 ads based on this spend goal and this metric, what is it that's driven the success? And And this is where it gets super interesting, right, because if we were doing this manually, we would have to look at our ads over the last month. We'd have to look at the hooks. We'd have to look at the visuals, the body of the content to try and decipher what it is about those ads that have driven success for us. But what we can immediately see here is that, okay, for us as Motion, this is the magic recipe. Right? Expert led UGC real people talking about data in an authoritative hook style. So we know a single presenter speaking to the camera, leading with a spat or an uncomfortable truth is the sweet spot for us. And just to take that a step further, we can then say, look. This is the hook structure. This is the pattern behind your hooks over the last month that has driven that success. Right? If you're not using run if, you're already behind or a similar style of hook. So what we've now got is, okay, this is the recipe that has driven the success across our account over the last thirty days. But what's also really interesting here is the system and runif has also told us what's not converting. Right? So actually for us, when we've just run purely demo ads without a presenter, they haven't driven conversions. So we know UGC is exactly where we need to be focused. What we then have is a few examples of our top performance over the last month, and then down here, this is where it starts to get crazy. This is new scripts based on the performance of our account over the last month. Insane, I know. But what we've got is a broken down batch by batch plan of, okay, here are the new scripts that you should try over the next thirty days based on the performance of your account. So not only have we got, okay, here's the visual format, here's the hook, we've got the body of the content, and we've got the CTA. So everything we need in theory to take this further and say, okay, I need to turn this into a brief. I need to get this made. I need to test it. Now, as if this wasn't already impressive enough, what we can then do within run it is we can continue that conversation. Right? Like, look how many scripts are in here. This is crazy. But what I want is, okay, I love the scripts. I definitely wanna run with them. I definitely wanna test them out, but, actually, I need a little bit more strategy around this. So, like, you know, I need to know when I need to launch them. I need to know whether they're more top of the funnel focused, bottom of the funnel focused, and I also need to know what type of formats I should be running. So now what we have is the same analysis. Here's what works. Here's the scripts that we built for you. But what we now have is a strategic framework for how we should launch these scripts. So we've used our top performers all coming back to that sort of foundational question of what's working. Right? Essentially, this has just come from me saying, I need to know what's working in my account right now. But one step further, I need to use that information for my future ads. So now we have three different layers of launches that we can run. Here are the exact scripts that we should run within each layer, and we can take this forward over the next month knowing we have a plan in place for how we launch those new scripts. And as Jose mentioned, right, everything we do should be data backed. And, I mean, it would be hard to argue that this isn't data backed. Right? All of this is built from our data on our top performers. So it's crazy the amount of information that you get out of this just from that individual prompt. How are we looking, Rebs? Any questions? There there's one layer of what Josh is saying. Josh, if you wanna share your screen again, that is so interesting in the. way that it is operating, guys, which is I don't know if you guys noticed, but and probably anyone who was in the Monday session, you probably got the chance to hear Evan speak more about this right now. But you see how he's able to identify how the distribution of the ads are, the different type of hook tactics that it's gonna be recommending. So one of the things that Ronit is doing when it's coming up with the ideas is that it's not only thinking about, okay. This is what the numbers are telling us, but it's also going deep into the idea of, like, okay. Creative wise, what is the hook tactic that has worked the best in the past? So when it's recommending, for example, in our case, to think about, hey. This is the messaging angle that we should be focusing on. This is the hook tactic that has been working on. These are categories that already have been identified on all of our creatives using motions AI tagging system, and that is making it easy for our agent to find reliable patterns that we can start doing more of, which is ultimately what we wanna find. Right? This we wanna go to that level of detail where we can see, here are the patterns of what's working. Here are the patterns of what we should be doing next. And I think that's an amazing use of AI, which is probably analyzing these data would be insane. This is the job that will probably take our creative strategies, like a full day, a five hour meeting, going through all of our ads, looking at five to six motion reports to go over that, which we still do and we still go through this process. But this just makes it so much easier because we spend the time now brainstorming on what to do next. Yeah. There is imagine. guys how much time it would take to make 20 new scripts? One question is how would we use Runeth to create net new concepts and, like, generate scripts in that way? Hey. Great question. Let's put a pin in it, and I'll show you how to do that in just a second. Guys, you you guys we have the example ready. No worries. The the most fun part about this is that we were able to understand what were the most common questions that people were also trying to answer. We'll run it as well. So some of the examples that you guys are seeing are literally what all of the b two c brands that are using motion are asking the most, and we handpick the ones that we like the best for you guys to see. Yeah. I, I spent some time digging through my customer accounts to try and find the best ones. Shout out to the guys that gave me permission to share them. But another really popular question, and this has become so prominent, especially over the last twelve months, is how do I target personas? And, you know, who should I be targeting? And, you know, everything that's come out with Andromeda, Meta is encouraging us to be very, very specific with our creative targeting, and it's difficult to do that without knowing who we wanna get in front of. Right? So because Motion already has that data, as Jose mentioned, Runif already has access to all of our data. And luckily, Motion being the fantastic system it is already has AI tags that's gonna tell us the personas we're targeting at the moment. So let me jump into the system and run you through this one. So very similar to previously, all we've asked for this time is a slightly different question. Right? So this is much more around ideation now. Right? We need to think about who our ads are targeting at the moment. I also want to know who I could expand into, and Runif will always do this anyway. I also wanna know the rationale between each decision. And what we're now ending up with is a little bit more of a macro analysis, but the system has told us, okay. Here are the personas that you're currently targeting. Now, obviously, you know, at Motion, we're a system built for creative strategist, so it's no surprise that creative strategist are the number one here. We've also got aspiring creative strategist. We've also got performance marketers. That is predominantly where we're spending at the moment. And when I talk about Andromeda now, there's always a question around, okay. If I'm spending a lot on one persona, is that good or bad? And, actually, in my opinion, if you have a persona that is very specific, it matches your brand completely, You just need to be diverse in how you speak to them. There is no point in trying to break into other personas if you know that there is one that works for you. But what we do need to do and what is important is to try and be diverse in every area. So what's interesting here is that it's highlighted creative strategist are our primary persona. It's also told us who our kind of middle ground personas are. We've probably dipped our toe in, but we haven't really fully invested there. And then finally, it's highlighted a few personas that we haven't really tried before that could be a good example to to expand into. And down here, we've now got okay. Here are the gaps. So actually, founders are not someone that you're targeting right now, which is interesting. Right? I mean, every business that sells to businesses, the person that ends up purchasing is the founder or the CEO. Right? So there's definitely an argument there to be said of, well, should we be targeting them more? Would that make it an easier conversation if they already knew what motion was and who motion is? So we've got a summary now of, okay, here are the personas that you should be targeting. Again, agency owners, really interesting. Right? We definitely could target agency owners. We work with a lot of them, but we're not really indexing towards it at the moment. And this is where the rationale becomes important. Right? Because the system is telling us, this is why you should be doing this. This this is exactly the type of person you should be targeting, and this is why. And it's quite an easy position switch, right, because we already talk about reporting every day. So all we need to do is change our comms, change our terminology to say build your reports for every client as opposed to just build them for yourselves. So we have a summary now of, okay, here are your top three personas that you could target, and here's how you would go about targeting them. Now I like to, make my job easier as everyone does, I'm sure. So So what I then wanna know is, okay. Well, which is the easiest one? Right? Like, I'm sure there are personas in here that I could really easily iterate my existing ads for and also reach out to them. And now run earth is gonna have a think about it, and it's gonna come back and say, okay. Well, look. These are the two personas right now that are really easy for you to lean into. So as we can see here, agency owners again, we have the features, we have the proof points, and we have the creative engine. All we need to do, as we mentioned earlier, is pivot to your clients' ads rather than your own ads. And one thing that I did wanna highlight here that I thought was crazy interesting is it's also identified here that one of our competitors does this. Right? And I have not mentioned competitors. I've not mentioned other brands. I've just talked about personas and the system's gone well. Actually, interestingly, one of your competitors does this a lot. So it validates that there is a market and there is an opportunity there. So we can use this persona information to pivot ourselves into new verticals new industries, and we've then got a step by step guide on how we would go about doing that. And then just to come back to the question a second ago, we've got the information. The system will also build completely new concepts for us leaning into those personas. So coming back to the question, the system will always offer next steps. Right? Whether that be concepts or analysis, it will always offer you a next step. In this case, we've now got two brand new concepts targeting personas that we don't tend to target at the moment that we can then read through, decide which one we like, and decide which one we move forward with. Mind blowing. Right? How are we looking, Rebs? Any questions? Here's two. So the first one is so with this, like, creative diversity angle that we're approaching things from, how do you are we still using detail targeting for demographics and interests, or is that something that's, like, completely irrelevant now? It's a good question. It's something that Meta are trying to phase out. So it's still a little bit possible at the moment, but the longer we go into Andromeda, the less and less you're gonna be able to do. So creative targeting or creative is the new lever for targeting. So that's why we need to be really honed in on who we're approaching. Great. I think if if I could give my opinion there as well, there are two layers that you always wanna keep an eye on. Meta is always gonna tell you once you launch the ads who is the ad actually going to depending on the metrics that they are optimizing to. So, of course, that's kind of like an additional lever. It's like, hey. We initially wanted to target, I don't know, women who, for example, promotion. And just example is, like, founders who are thinking about how to make their business grow, and they rely a lot on paid acquisition to do that, and they see Meta as their biggest testing channel. They care a lot about audience expansion, so that will be our audience. So we wanna make sure that the age and gender analysis that we get from Meta at least is a good signal for that. But then when Josh is referring to creative targeting, I do think that it means if you guys have made it to the first session with Sarah Levenger when she was talking about those micro moments, Those are the best ways that we can communicate. It's less about what we're targeting and more about who we're speaking into, and those are some of the things that the guests can see emotion is already doing because the AI tags are already trying to answer some of those questions of literally when you're looking at this app, what is the algorithm in a way trying to speak to as well? Thanks, guys. And I have one more. It's a spicy question from Alex, so I'll let you both jump in here. But AI can give rationale to almost any argument. So how do you really know what run of this thing is true and that you can trust it? That's a Jose question right there. I think I think that that the best place to start is imagine that you didn't you didn't have AI when answering this question. Overall, like, the the anchor place that we have is we believe that the place the best place to start to make decisions around your creative is around data. Because data is already what has been tested and proven to work or not work. Right? So the first place to anchor, no matter where you're using AI or not, is what are the systems that you're gonna be relying to make those decisions. What we have built around it in the way that it was instructed is that for any creative decision you're looking at, whether it's briefing, concepting, it has already looked at the best practices or own creative strategies that you guys have already met that work in motion, use that data to make those decisions. So in a sense, the way that the system has built, it is around the creative data that it has. But you know what's the best part about it? Does you guys can you go go ahead and ask it? We can just go ahead and say, hey. How why did you decide that this was the lowest hanging fruit? And most likely, in Josh's case, with and actually instead of the rationale is, hey. When I look at motion's intended audience AI tag, which is telling me who is the audience that the creative is speaking into, this is an audience that you don't have enough creative. The creatives that you have is not spending enough money, and it's not driving the conversions versus RediGas or Optimizing for for your account. So the easiest way that I like to call it is that that technicality of, like, are we using data driven decisions already answered? So we can actually focus on the creative strategy part of it, which is, okay. How can I actually target audience? Let's brainstorm together, which feels like, in my opinion, the most important part of creative strategies, like, the taste. Right? And there is an argument to be made that AI can generate unlimited number of ideas, but I always like to anchor of what do we have that we know is real, and data is always gonna be the first place to start. Thanks, Jose. Alex, let me know if you have any other questions on top of that. Awesome. Alright. This is one of my favorites, and this is an all time classic. And what I mean by that is that I spend so much time talking to new customers about this, and it's something that Evan also brought up on Tuesday. When it comes to analysis, there's so many numbers that can mean so many different things. It's hard to truly understand. Okay. Well, like, what does this mean for me, and what should I do about it? So let me jump into the system and show you an example here. If we're looking at a report similar to this one, similar to what Evan looked at, we can start to understand how our ads are performing. Right? And, you know, Tara is fantastic. You can clearly see that she's doing a really great job. But what's more interesting to me, and when I'm looking at analysis in this way, I'm interested in, okay. Well, what about this ad? Got a really strong hook, hold rate's kind of in the middle or low, and then the click through rate is in the middle. So what on earth does that mean? It's like deciphering a Rubik's cube. Right? Or even this one, you know, average hook, really good hold rate, average CTR. And this is also how run if can help you on a micro level. So what we've talked about so far is very macro. Right? But we can also use run if and click into this ad to ask it a question here to get an output. And what we end up with then is an output that looks similar to this. Now it's important to understand with this one that we've only referenced that individual ad. So all I've asked here is what's going on with those metrics in a slightly more polite way. Right? The hook's average. The watch is good. The click through rate is poor. What we now have is, okay. Well, look. This is what matters. Right? The hook is just below average. So, actually, like, it's not a bad hook by any means. The hook is okay, but there's definitely room for improvement. And what's really interesting here is that the system has identified that we use it inside a language within the first few seconds. Right? So what that's immediately gonna do, anyone who doesn't understand that language is gonna scroll right past. Right? I know we're focused on the creative as a whole, but that's already one iteration. Right? If we wanna try and improve the performance of that hook, first thing we can do, change the language at the beginning. And then the CTR kind of feeds into that. Right? So it's got a really high CTR, oh, but that's also including engagement. So, actually, in this case, there's a five to one ratio of how many people engage with the ad, play it, pause it, react to it in comparison to people that actually get to the site. So we now have an understanding that, okay, the hook is okay, the CTR is low for sure, and the watch rate is around four seconds. So what this also validates is that this hook is getting rid of people that don't understand. People that do understand are watching the video. So the system is then gonna break that down for us. And, again, this is where Runif is so great at turning quantitative data into qualitative data. Right? Because this is much easier to read sometimes than the metrics applied to this ad. Right? And what we also now have is here is a step by step process for how you can improve it. So, look, this is what we need to change within this ad. Again, we've already talked about this. Right? The hook is using language that doesn't that isn't easily understandable by everyone. And what we also know is because we've got a lower average watch time, we need to bring that CTA as soon as possible. Because if people aren't watching and the CTA is at the end, they don't know what to do. So I love this use case because it can be applied to so many different ads. If ever you have a question on why is this ad performing in this way, this is a perfect example of using run if to help break that down for you. I also just have one other quick example of this. I work with Omni Pet in The UK, significant pet brand, and they're really good at using this use case. So what we have here is another ad where the click score is low, but the other metrics are showing good signs of potential. So what we're now looking at is how can we change that engagement to make it more intentional to get to the site and get purchases. And, again, very similar to to the previous example, what we have is, okay, this is a brand ad. It's not a viewer ad. Right? So it's like, okay. Interesting. Newspaper article, Dragon's Den type show, which people are just scrolling past because they don't understand what the product is. Right? So it's actually you know, it could be a successful ad if it's purely awareness, just trying to get traffic. But if you're looking for conversions here, we need to make this more relevant to the average person watching it. And here are a few examples of how we could do that. And really interestingly down here, get rid of dragon's dent, replace it with a dog centric question. And I found this hilarious. What happens when a 100,000 dogs switch to be vegetarian? K. A man. I don't know, but I'd be curious. So a really great example of how that you can break those metrics down to make it a lot more digestible and easy to understand. Perhaps One question from Patrick, another spicy one. So when you're optimizing an ad for Andromeda, how are we thinking about, like, making sure it's differentiated enough for it to be detected by Andromeda as a unique ad? Great question. So the first thing I would be looking at in that case is how diverse we are at the moment. Right? So let's say we have a messaging angle that's really effective right now, but we're only running it for, like, three different visuals. So let's use that dog vegetarian story. Right? If we're trying to turn dogs vegetarian, which I'm not sure why you'd do that, but if we were and we just had a POV of a dog eating vegetables with every different vegetable known to mankind, that's probably, like, seems diverse, but it's not actually diverse because it's the same thing. Right? But what we could then try is, okay. Well, how about we do a cinematic b roll of a dog at a fancy Michelin star restaurant sat at table eating a vegetarian meal. Completely different, right, but the same messaging angle. So what we need to think about is if we're trying to build new concepts and we want them to be Andromeda friendly, it's are we already doing this? If we are, how can we make it visually different? And that visual part is the most important. Also, love the spicy questions. Great. There as well is that there's when you're thinking about diversity, messaging is the anchor, and then how that messaging speaks to the audience is also, like, a good place to start. But then it kind of, like, depends on the stage that you're at. And I think at some point, you will find yourself depending on the brand and the ad usually, there is a stage where you have already found a messaging that resonates, and this is where you find that you are, like, you're just doing like, literally, you just found the sweet spot. Whenever we say this, the ads are always gonna be, like, performing a predictable amount of revenue. Right? When you're in that stage that you found the messaging that you like, diversity of the creative visually is quite important. Our recommendation will be to use emotion visual format tag as well. You wanna make sure that your checklist as many creative as possible. And if you guys probably so, Evan, he probably walked you guys through the info section as well where you guys can see what the different visual formats that other brands in the industry are doing. That also is a good place to anchor yourself. But it's also important to know, depending on where you're at, if you're discovering a winning messaging or if you're trying to find a new one versus if you're just trying to find one from scratch. There's probably a bunch more things that you wanna test. Yeah. Incredible. Also, the next prompt that Josh is going to dive into, and it should answer your question, the most upvoted question, how would we use Runeth for a brand that does not have, any ad history, so, like, a net new brand? Okay. Interesting question, guys. So this is where INSPO comes into play. Right? So although Runif is connected to our own data, it's also connected to the data within inspo. And what that allows us to do is use the same functionality but for other brands that have no brand content. So we can create prompts specifically looking at either competitors or brands that we're interested in or even just brands that do cool ads to give us insights into it. So let's jump into it. When we do that, there's a little bit of a difference. Right? So when we're running the prompt within motion, we can add context to motion in the form of brands. So what we're looking at here, this is one of my clients again in The UK. They predominantly work with financial businesses. And what we're asking for in this example is, okay. We're a smaller sized bank. We need to know what the big dogs are doing. Right? So let's look at some of the big players right now. Let's look at everything they've had running for thirty days or fourteen days. So we know that they're long standing ads. They're not just short form tests. And then we wanna identify what is going on within those ads. Who are we trying to speak to? What creative styles are we running? What value props are we running? And that's then gonna give us a picture of how these brands are performing. Now this data is pulling in from inspo. Right? And on the inspo page, it pulls in from the ads library. I know it's a crazy train of events, but when we pull data in from the ads library, this is gonna pull in everything that this brand has available within Meta. So the system is gonna look at that, analyze the visuals, analyze the ads, analyze how long standing they've been, and it's gonna break it down for us. And what I thought was curious about this, when I think of banks, Starling and Revolut are kinda new. Right? Like, they remind me of Monzo. It's like, we're gonna be innovative. We're gonna do all of this cool stuff. We're gonna make banking fun again, and that's very much what they focus on, and they're driving towards conversions constantly. Whereas the big dogs, the guys that have been in the game for a long time, they're not actually interested in that. And, like, you know, my assumption here, just having a curious mind, is that the consumers of these two are probably a slightly older demographic than the consumers of these two. Right? So what they're trying to do is speak to their consumer in ways that they're gonna be interested in. And the system will continue to break that down for us. Right? So we know, okay, when it comes to Sterling Bank, these are the messages that they're consistently pushing. They're also always pushing a very similar value prop, one app that keeps everything together. Super polished ads, super brief, super punchy, lots of videos, lots of demos. The other thing that's quite curious here, they only ever use the same CTA. So they are constantly driving to get new users. New users, consumers, customers. I don't know what it is in the banking world. But the system will repeat that process for each of those different brands that you've asked it to analyze. So if you're about to work with a brand that has no ads or hasn't run ads for a while, this would be a way for you to get in and get some insight into what they've done previously and what's looks to have worked and what looks to have not worked. Once we have this information, so, again, the system's gonna repeat it for each of those brands that we've asked it to, it's also then gonna build out a matrix for us. And, realistically, what this allows us to do is take one look at all of the brands and say, okay. Look. Some of them are leaning into emotions. Two of them aren't. Do we want to be more emotional? Do we want to be more of a family run business, or do we wanna be innovative and technology focused? So we can take this information to decide exactly how we position ourselves in light of other brands that we're running with. All make sense. Any questions on that? We are good. Let's jump into the next one. This. is such a fun one. K. So we're gonna be testing all the time. Right? Constantly testing, constantly putting new stuff out to the world. We need to know out of our tests what is working and what isn't working. And, again, we can do this through reporting. We can filter. We can build the manual analysis, or we can let Runif do it for us, and we can intake the information that it provides. So let's Runif into the system again and to get one more in there, guys. And let's take a look at what this looks like. So we know we need to be refined in this one. Right? We're not looking at all of our ads. We're just looking at our new testing ads. So what's launched recently within the testing campaign, tell me why it's worked, tell me what hasn't worked, and then give me recommendations on how we scale and give me learnings on what we should change. So, you know, relatively simple in terms of what we're looking to achieve, but this is where we can start to identify if we have specific testing frameworks that we want to run, which of them have been successful and which of them haven't. And I remember there was a session called probably a year ago now on testing frameworks and how important it is to know exactly what it is we're trying to test. And that can get lost sometimes, So having this to keep track of that and say, look. Okay. This is what's working in your test. Customer testimonials are good. Moon juice testimonial is going crazy. Data backed content guides with UGC are great. And this is, you know, all credit to Costa. Costa's the man that builds all of our fantastic reports. These reports are insane. So, you know, we could run any ad with them. People just need to see the content. But it's also gonna summarize what's not worked. Right? And, you know, this is a scary stat. Right? Three creators burnt through 5 figures of spend without any registrations. And I think Evan might be a little bit upset with that one. But we know, okay, the skit format, it did it did well for engagement. It did well for hook rate, but it didn't get conversions. Same with the benchmark ad for Caleb. So we now know, okay, when it comes to skits, maybe that's not our best visual format. Maybe skits aren't the best for us or at least they're not the best right now. But really importantly here, what do we do with this information? So based on everything right now, these are the top four things we should be focused on to make sure we're able to scale our new testing. New testing, new testing variables. So double down on content guides, keep pushing UGC, expand customer testimonials, variate more on our top converters. That's such an interesting one. Right? Because every time an ad works, we need to be able to vary on it. And then finally, we need to make sure that the attention grabbing ads that we're running also convert. It's all well and good getting attention, but if we want conversions, how do we up how do we upgrade the ad to ensure that it drives traffic to the site and gets those conversions? So lots of fun in here. You can continue playing with this. You can turn it into new concepts. You could get a deeper breakdown of what's worked and what hasn't. Just depends on what you're interested in, and you can continue the prompt within that. Back to you in the studio, Rams. Wait. I love that pass off. I feel like we're in a TV show right now. There was an easy question on, testing for Monica. If we always have to wait thirty days to test, I think it ultimately depends on how your Metavirus is setting up things, Monica. This is will be my recommendation. What you wanna make sure is two things that you give it enough time for the ad and, depending on your strategy that you gave enough time to the creative. So there are many ways that Meta Virus like to do this. Sometimes, this can be a little bit technical, but sometimes you put, like, specific ad sets so you push every creative to have at least certain months spent. What we recommend, bare minimum seven days. Only thing less than seven days is too early. Usually, best practices are seven days, fourteen days, and thirty days. And there is a minimum spend threshold. Like, you don't consider any ad to be good or worth reviewing based on certain amount of level that you're not gonna do a detailed overview. So anything around $200, anything around $1,000, and that all is gonna depend on your budget. Like, if you guys have a million dollars of budget, probably one k is gonna be good. If you're not spending a lot, probably even $50 is gonna be good. So that should be relative to how you guys are spending, but the benchmarks will give you a good recommendation. So at least people in your spend bracket how many ads they're testing. So at least you guys know volume wise how you guys are setting up right now. Yeah. It's a really good call. I would, I always start the conversation around the spend as well. Whenever we talk to new customers, it's always like, how much are you willing to spend before you have to turn it off? I think this is the last one, reps. I think it might be. But this is a really fun one, guys. So this is combining all of the different stages of the flywheel now. Right? So I want to identify one of my top performing ads, and I wanna iterate on it to target new personas. Pretty pretty common use case. Obviously, when we find a winner, we wanna double down. Right? To double down, keep pushing it until it runs out of effectiveness. So let me jump into the system on this one. I think this is a relatively short one, actually. But if we are looking at a report similar to this so okay. Show me my top spending ad right now over the last fourteen days. We know for ourselves, this ad is by far the top spender. Right? It's like, what, 33% higher than the next highest. So I'm solely focused on spend on this on this occasion, but you could do this for your highest ROAS. You could do it for your highest hook rate. Whatever metric you're interested in, you just need to create the report first. What we can then do when we have an ad that we know we wanna replicate, we can click into this similar to what we did with the confusing metrics, and we can use the AI from this screen here to ask our question. And what I'm gonna ask in this case is take my top spending ad and create me five iterations of it targeting a unique persona within each one. So as you can see here, hooks are expert authority, which we know is our best hook right now. Data back credibility is the messaging, free guide, CTA. So, okay, great. We know why this creative is good. But what I want is five new versions of it that are pretty similar but targeting different people. So, obviously, the messaging angle is likely gonna be different because we're talking to a different person. If we're talking to a founder, we need to talk about how they're losing money, how they might not be approving things correctly. The hook's gonna start differently here. You're approving ads right now that are dead on arrival. You don't even know it. That's actually a great hook, but because it really resonates. Right? So how do we know if this ad's gonna perform or not? We can then look at the next one. Right? Like, okay. This one's for media buyers. How is it different for media buyers? Managing in 6 figures, we can't explain why your best hook works, which is also an interesting question and one that I'm talking about a lot. So having that understanding is a great way to get emotional buy in from the media buyer straight away. It's like, man, like, yeah, I am doing that, and I actually would struggle to ask that question. So what we have, and I won't read through all of them, but what we have now is five brand new concept ideas within sorry, related to that top performing ad, but targeting those different personas. So we can choose which one of these we like, and then we can use the system to turn this into a full creative brief for us. So in this case, the founder's blind spot is my favorite one of these concepts. Turn this into a full brief for me. And what I now have is here's your script, here's your hook, here's your reveal, here's the problem, everything that we need to turn this ad into a new version, which is just insane. Right? Like, imagine not having to write briefs anymore. But this will contain everything we need to take this straight to the creative team, straight to production, and say, right. Look. This is the variation we need. I wanna run this as soon as possible. Super cool. I told you it was a quick one, guys. Back to you in the studio, Rabs. Awesome. So now we're gonna switch gears a little bit. You guys need to be sitting down for this. If you're on a walking pad, pull up your chair because Jose is gonna be showing you guys a preview of Runeth one point o. So I will pass it off to Jose to chat through all of the amazing things. Hey, guys. So, I have a couple of additional examples. And the way that I wanna do this is that I wanna show you how you guys can use this example already on Run It that you guys have access to. But between us, secret, not so much secret, we are gonna be launching a new version of Run It, which, ultimately, we're so excited about that I just wanna walk you through an example of how it did this with the current version of the agent and then what I'm using the new version of the agent for, which we're pretty pumped about getting in some of our hands of some of our customers for early access. But in the meantime, if you just wanna go ahead and use this very cool prompt for run it, I'm just gonna walk you first with you guys how you guys can manage it. First one is this specific example is gonna be very good for anyone who is working on services, lead gen, b two b SaaS, or similar long format, like, industries where you guys need to do, like, long form of videos to be able to talk and resonate with their audiences. Not to say that this is not gonna work for ecommerce. A 100% is gonna work for ecommerce. So if you guys are missing out on long form and content, this is probably an amazing prompt that you guys can use. So what I'm asking in this specific prompt is I wanna build a long form sales content video, and I wanna use as a reference my top performing ad. So the reason why you might wanna be doing this is if you guys are currently in a phase that you have a proven winner, but you are not able to scale out of that proven winner, most of the times, it's happening because you guys are usually targeting the lower down the funnel people that you guys are interested in your audience of what we call is the product aware audience. So product aware audience are gonna be those customers that already know your product. They're ready to buy, and you guys are just gonna be like, hey, guys. This is how we solve it. This is how much it cost. Go ahead and buy it. Which is amazing as you're targeting the audience that you love, but it's not the best if you guys wanna expand into new audiences. So in motion's case, right, most of our product aware ads are gonna be for creative strategies. They have the pain, they know Motion, and they really believe that when they need to analyze creative or make better decisions, they're gonna use Motion for that. However, if I wanna target founders, most of the time as founders, unless they're doing the ads themselves, they're not gonna be the most problem aware community that we have. So what I wanna do is that I wanna create ads that are able to take them through the whole stages of the funnel from, I didn't know I had this problem. I know I have this problem. I know I need a solution. I know that motion is a solution or, in your case, your product, and this is the script that is gonna get you to sign up to convert or to buy my very expensive, like, x amount of things that you guys wanna do. So in this prompt let me take over screen share, Raviya. What I'm gonna do is I'm gonna show you how I did the example for the agent. Guys, I'm super bad screen sharing. So if I do a mistake and I just show you my personal Slack, we'll be intimate friends. You know? As long you guys won't see my conversation with my mom, at least. I hope. So just to confirm, do you guys can see, my screen right now with motion? Correct. Okay. So I know if you guys knew this, but you can just go ahead and upload files and run it. So I just went ahead and gave it context of what I wanted to do with the hook stacking video, and I said, hey. Our Bootcamp ads are currently working quite well, but they are targeting right now the people that are the most aware, like, the people that really are craving for content around how to become a better creative strategist. What I wanna do is that I wanna talk to colder audiences, people that don't know a little bit more about how creative and why is it important. So what I asked the agent to do is, like I said, take our winning ad, which you guys maybe have seen this ad. Shout out to everyone who follows Orin John. He's the best. If Orin appear in the crowd, you're the best. I love you. And this is what, basically, I asked the agent to do. Look at my top ad, understand what is the winning out formula, basically, the script that we did to make this ad to spend so much money. And then what I want you to do is that I want you to help me create a script where we're gonna be stacking different hooks. So unaware would be, for the people who don't know they have a problem and they're scrolling, they're current with their content career. So, basically, what it's saying is, everyone using Instagram, every ad that made you stop scrolling and actually buy something, someone designed that moment on purpose. And the people who know how to do it, getting higher faster than companies can fill their seats. This is probably it's like, okay. I probably need to care about this because this is saying me that I probably, it's important for me, that this role is happening right now. I didn't know that this existed, but this makes sense as a potential growth opportunity for me. And then it goes ahead into a problem aware, where it's like, okay. If you've been in marketing for a while, you notice something. The old playbook doesn't work. You can just you can just run a few ads on meta, watch the money come in, competition is plural, algorithm have changed. And the people who are winning, they're developing the skills that matters the most. So then it goes away into a solution quote where it's like, okay. You probably seen creative strategy popping up everywhere. And if you haven't, you're like, damn. Like, the FOMO is real. So it goes into another hook, which is this marketing role didn't exist five years ago, but now teams are scrambling to hire it, which, honestly, everyone that I talked to, not Liongass. All of our clients are like, we need a creative strategist. Like, everyone is like, we need a good creative strategist. So I'm pretty sure that everyone who's in the BoomCam already has an edge. So I went ahead and I just run it, and, basically, what it did, it went ahead and it built me the full griffs. Right? So far, all good. You can go ahead and use this and run it right now. But what is the next step? Like, what is the new version of run it able to do? I don't know about you guys, but I'm a very big leisure like, visual learner. I really need to see a brief with, like, a creative preview. I wanna see the script side by side. So one of the cool things that this new version of Runit can do is that it can actually build websites directly for you. So what I did is on the new version of Runit, I went ahead and I asked it, can you build me a brief that I can go ahead and share with my video editor so he can go ahead and take different ads from different creators and build a decent script? Or talk to Oren and tell him what is the new script that we have so he can go ahead and shoot it. So this new version of the agent not only gave me a brief which is much more easier to understand, it makes it super detailed to the way that I can go ahead and just share that with my team. And what is cool about this is that this is a link that I can go ahead and share with you guys right away. So I can basically paste the link, and then we'll be able to see it, and everyone within our motion team can easily access this. But then for the people who are working currently on creative strategies, you guys know that the briefs that you guys have built probably already live somewhere. Notion, Asana, Slack, Monday. There's probably a platform, maybe a spreadsheet. Probably not spreadsheet, I hope. Knock on wood. You guys are not having to use spreadsheet still. But one of the other option is, like, you wanna make sure that the system that you guys have to make decisions has a full context about how you guys operate. So in our case, we make our decisions using what we call like, we're using Notion. Right? So I went ahead and I asked the agent, hey. Can you go ahead and just put the brief in our Notion boot camp, like, in our Notion dashboard? And these are where we have all of the pattern of ideas that we have. This is OG. Please just take a screenshot. Alicia is gonna kill me. But what you guys are able to see is that as the new version of RunIt, hey. Go ahead and please share the actual brief here within the account. And not only put the creative preview, it put the full insight and rationale, and it gives the full production brief for a designer to just go ahead and take it around. So, yeah, that's a little bit of the new version of the agent. Super excited about it, and I hope that you guys are able to test it very soon. And at the same time, we're super happy that you guys can use this prompt coming soon as well. Jose, I have a few questions from the chat. None of them are related to run at one point o. It's just a lot of, like, mind blowingness, over there on that front, But specifically about how with, like, AI progressing and the ability to create an infinite amount of ideas, how what makes a good creative strategist and where do creative strategist come into that with AI being able to do all of this? Guys, I think the ultimate drop, by the way, anywhere on time. So if we have, like, our committed crowd that is willing to stay a little bit longer, we're gonna be wrapping up soon. We're just having so much fun, guys. So hope if you guys have to drop, it was great to be with you guys. Please go to your meeting. Don't be late. If you guys can say, we're so excited to have you here to keep chatting. I love that, Sonia. I love that you guys are saying. So answering your question around what makes a good creative strategy in the world of AI, I would say there's never gonna be there's not a better time to be a creative strategist in my opinion because in the past, the bottleneck used to be ideas. Like, I used to spend a lot of time to come up with ideas. Now in an AI first world, there's an unlimited number of ideas that can be done. For me, the difference between a good and a bad creative strategy is the people that are able to develop taste. When we talk with good creative strategies within our customer base and with our industry, the one thing that makes them different is that they're able to understand what makes a good creative versus what makes a bad creative. And that usually comes from making data driven decisions, having the idea of understanding what your customers really care about. And this is why for this week, we actually started with Evan walking you through how you guys could do this manually. Because once you're looking at what AI is going to do, you're gonna have your sample proposal and say, you know what? This makes sense. Or you're gonna be able to say, you know what? I really think that there's something missing here. I'm just gonna need to help you a little bit. And that's ultimately how we see the role of the creative strategy is going to be. Guys, taste is. not think that's. a guy's not gonna take our taste, hopefully. I think that's a great answer as well, and there's a really interesting there's a really interesting quote. I I think it was Alex who said, if you just use AI without giving it the right direction, it's gonna it's it's gonna churn you out new outputs, but you ultimately are the strategy. Right? Like, you have to tell it what you're doing for your brand, for your client in order to make sure you're pointing it in the right direction. So, like, you know, an unqualified pilot can't fly the plane. 100%. That is our book. 100 guys, we have one more example. This example is a very interesting one because we've talked a lot about running ads, but then what happens after the creator, the designer, the video editor already gave you the ad? There's an unspoken rule that creative strategist have to do that nobody is saying that you guys spend hours on. And if my credit strategist are in the house, please let me know if this is true. But it is on reviewing your ads before they go live. Like, it's so painful. You produce a 100 ads, and then you have to literally spend one hour, sometimes the full day, sometimes, like, half your half your week just watching videos for you. Like, just literally have to watch the video. Is it good? Were there any typos? When I talk to credit strategy, this is probably the most painful part of the process because what they're saying to me is, like, guys, it's so hard. Like, I really just have to watch the videos. I cannot trust anyone else to do it. And I'm gonna here to show you that you can actually use Run It at least for a part of this or maybe for everything. Let's see let let let's see how all you guys are gonna be thinking about this. Okay? So for this example, what I'm gonna show you guys is if you guys have ads that are ready to go live and you want someone to give you feedback on them and I just realized I didn't share my screen properly. Sorry, guys. I'm the worst. I'm the worst. Bear with me. There you go. Guys, can you guys see my screen? There you go. It's go. Okay. So here's what I did. I went ahead. These are ads that are actually gonna go live for motion. So real ads, you might have seen them in a bit. And I went ahead and I said, hey. Here are four ads that we're gonna go live. Can you review them and launch them to flag if there are any issues? What I asked them to do, because Motion has access to my performance, I went ahead and I said, hey. Check ads that we have for this specific campaign and help me understand, is the pace incorrect to what the top performers are doing? Is the CTA the right CTA for this campaign based on what the other campaigns that we're doing? Can you give us some signal, at least, of a way to understand if this is the right path for this ad or not? Because we haven't launched them. We still have the chance to have the editor make one last edit and then launch it as an actual ad and hope and make sure that it performs. Right? So when I had done analyzed the creative, it gave me, hey. There is a few of your ads that needs iterations. Here's what is working out of those ads. Here's what is not working out of them. Here's the biggest lever that you can fix with an editor right now. So I was like, amazing. Can you please go ahead and give me a detailed brief for each of the videos so I can go ahead and share them with my editor? So run it, went ahead and said, brief one, four by five. Here's the revision. Here's what you wanna do. Revision two, revision three. Video b, revision one, revision two, revision three, and then the same for all the videos. Right? You guys can go ahead and already have Roni do this for you. But with the new version of Roni that we're gonna be working with, I can actually make this fully integrated. So right now on Motion, all of those videos that we have, they all live in Google Drive. So what I did is that I went ahead and connected Motion with Google Drive. It pulled the video directly from the Google Drive. It download it, and then it build me an app that I'm checking every day with my team that what it's doing is showing me the video, analyzing it for me, and telling me the issues that it found, what works, and it's basically a writer review in the app for me. So what I do, I check what I like, I check what I don't like, and I send this link to my editor every week. And now they already have the changes that they need to make before the ad goes live. Insane. Insane, guys. I know. I know. I know. I know. It's crazy. It's crazy. So a little bit of a sneak peek of our working on the new version of the agent, but what we wanna aim for is a system that automatically works for you and is technically already fully integrated with how you guys operate. So if you guys have Google Drive, Google Drive is connected. If you guys have Asana, Asana is connected. If we have anyone, Mediavine, who is using different attribution systems, we wanna make sure that all of that is connected with the new version of RunIt. In the meantime, you can already get a sneak peek about what it's able to do, which is really insane. Thanks, So. crazy. So crazy. Swim it. Guys, swim it. I love it. I love it. We have to send it all to to Rasa. He's gonna love he love the love the new versions of the name. A question from Steven and Alex. How would you know that Reneth isn't going to, like, spiral and just tell you to keep changing things every version, every version, and, like, have this, like, AI paralysis of, like, perfection? Guys, I love that you're saying this to me. One of the things that we're working with a few of our customers, unfortunately, those tasks that we're doing, they are being used by some of our customers right now, so they have some confidential information that we cannot share with you guys. But one of the ways that we are training our system is for the ability to learn from you. So in an ideal world, how this is set up for QA is that we get the creative strategies to QA the creatives first, then the agent is building a success criteria based on the insights of how the creative strategy is actually reviewing these creatives. So what it does, that is basically is understanding how you're reviewing these videos, how you're actually doing this process, learning the patterns, and then applying those patterns for you. When it doesn't know what to do, it's gonna flag you and say, hey. I'm not sure about this. It'll go ahead and do it for you. And this is the interesting part. Like, we live in a world where AI is just gonna go ahead and send you a Slack message and say, hey, guys. I review the 100 ads that you guys have. Five of them need your attention. 95 of them are good. And then it will randomly give you a couple of them just to make sure that it did a good job. But this is the type of system that we're building, and we're pretty excited about it. Amazing. Okay. Now jumping into our regular wrap up, we have our swag winners. So congratulations, Cleo. Can I just say this hat looks like it was made for you, first of all, and your dog has, like, the cutest jumper in the world? I'm getting inspired by, listening to Josh's British accent. So I'm gonna call it a jumper, but it is so beautiful, and congratulations. So excited for you. And then we have there's a hack in there, guys. If you have a dog with a jumper, that's a quick way to get swag. Send those pics in, and we'll get the swag. like, that. photo looks like a winner. Like, it deserves to win. You guys you guys just have to take your little puppies to the sessions? But, yeah, this is my puppy. You guys have to take your puppies and then just put them on the Slack channel. Does it get a we should get a pop Slack channel for everyone who's part of their dogs, like the mini the cats? We should have a pets inclusive, Slack. channel, turtles, rabbits, all of them. And then the swag, I believe, is international. Hopefully, we're not putting James in trouble. So the winners, it doesn't mean whatever like, they're they're the ones deciding how to select them, but it doesn't matter. As long as you're part of the community, you have a chance to be one of the swag winners. Congrats, Cleo, and congrats, Valeria. Thank you so much for tagging us and posting this, like, awesome breakdown. So if you want a chance to win next week, make sure when you post about this awesome boot camp to also tag us so we can see it. And a reminder, the $5,000 contest is still is still active. The deadline is tomorrow. And if you didn't know, it's 5,000 US dollars. So I live in Canada, which means that's a million dollars. If you have plans this evening, go ahead and cancel them so you can enter this awesome contest. All of the details, are in course docs and also will be shared in these slides. But reminder, it's just the homework from last week's session, which you should be doing anyways. Guys, And go ahead. was just gonna say, I don't know about you guys. I don't know about you guys, but I definitely those $5,000 is like a good vacation. So I definitely, For sure. it feels like a good commitment to just take a day off from work and just do Yeah. Like, take a sick day, like, lock. in. And then we also have a random draw that you get just for trying or and for from anyone that, like, submits, which is 500 US dollars as well. Sleigh. Well, thank you guys so much. We will see you in Slack. And for those of you that stayed over, thank you again. And shout out New York. Thank you for meeting up in person. Don't forget to send us a picture in Slack. We're so excited to see. We'll see you guys later. Bye. You guys are, up. Thomas. Thank you, guys. You're the best. See