Name: Group Coaching Session - Week 4 (Motion Creative Strategy Bootcamp)
Uploaded: 2026-04-09T18:30:07.867Z
Duration: 1 h 7 min 52 s
Description: Group Coaching Session - Week 4 (Motion Creative Strategy Bootcamp)

Transcript for "Group Coaching Session - Week 4 (Motion Creative Strategy Bootcamp)": Hi, everyone. I'm literally just watching section, and something popped up that's us. I had somebody thanked me for introducing them to Loop earplugs last week that they placed their order. It sounds like I need to send someone an email and get an affiliate link. That's great. I'm so excited for you. I also have Loop earplugs. I feel like it's a d to c must have. Right? Like, doesn't everybody have Loop earplugs and a Ridge wallet and, like, hex pad pants? But yeah. Hi, everyone. I'm just I'm rambling right from the start. I'm gonna go ahead and share my screen. Alright. Welcome to week four of the creative strategy boot camp. You are at the Thursday coaching session. I'm so glad you're here. First, wanna start off with a reminder that you might wanna complete your homework this week. I know it's week four. We're all getting a little tired. We've done a lot of homework so far. It's getting hard. It's getting the grind. But, if you do your homework this week, you will be entered to win $5,000. So this week, we talked all about how to make AI generated ads, and the person who makes the best AI generated ad is gonna win $5,000. How to enter? You have to complete and submit your homework assignment in the Slack channel. And please create a social post and tag Motion, and then you are entered. And, we are also gonna have, a random draw for $500. So even if you don't make the winning ad, you could also win $500. So go ahead and do your homework. I just wanna encourage you to go ahead and do that. Unfortunately, I am out of the running. Otherwise, you best believe I'd be getting $5,000. My Jeep needs new tires. Okay. Cool. Great. My videos are these are some of the AI generated ads that I pulled from the channel last night. The deadline isn't until the seventeenth, so it's not about making these fast. It's about making them well, doing a great job, and being really proud of your work. But a few people have already posted, and I just wanted to show them off here. So let me go ahead and finish playing this one. I love Poppy, and I love this one. Oh my god. Also, cherry lime, I did such a good flavor. This is a static turned into a video with AI. Love it. So, yeah, keep posting your homework. I'm gonna go ahead and comment on as many as I can tonight. And, yeah, homework for the win. Okay. So for this week, even though we talked about AI generated ads on Tuesday, we're actually gonna pull it back a little bit for this coaching session, and we're gonna talk about the OG way to make ads with writing scripts, storyboards, briefing. I am a strong believer that these core skills are so, so, so important, and they're still such a huge part of the creative strategy process in addition to leveraging ads, AI to create ads. So this week, we have a new face and an old face and then another old face. I am one of the old faces. I'm Alicia. I'm a creative strategist at Motion if we haven't met yet. I work on our paid ads, of course, as a creative strategist. I also do some organic content. You might have seen me on TikTok, and I work closely with our product and engineering team to make motion better for you. And I'm gonna pass it to Eric for his intro. Hey, America. I own a creative strategy agency. We mostly specialize in the health and wellness niche. We're in a couple others. Yeah. We talked last week and, we'll we'll talk more in the slides later. Good stuff. Mateo, you're new. Introduce yourself, please. Brag about yourself. Hello, everyone. Yep. Hey. Mine's Mateo. I'm a UGC creator turned creative strategist. I've worked with brands like Microsoft, Amazon, Canva, and Motion for UGC, and now I help, other brands with creative strategy on making strong u UGC content. Yay. I'm so proud of Matteo. Matteo and I go way back. We both worked at Kulin together and, we worked on some of the same accounts and I'm so proud of how he's coming. Yes. Somebody in the comments recognizes you from our motion ads. I don't wanna give too much away but Matteo may or may not be our winning creator in basically all of our campaigns. So, he's got some credibility some credibility there. Okay, cool. So, yeah, like I said this week, we're going to take it back to the OG ad creation ways. One thing I'm going to cover is how to define and prioritize HiFi and LoFi ad concepts. This has been asked a couple of different times and we had that question asked for this week. So I actually decided to dive a little bit deeper into that, because I think it's a great conversation to have. And then Eric is gonna talk about how to brief your designers and videographers. He also uses AI for his process. And Matteo is gonna talk about how to work with creators to get what you need from the creator's perspective. And we also have a bonus on demand video lesson. Isn't this a lovely thumbnail image of me? Thank you, marketing team. Really appreciate it. It looks like I'm up to something. So this, on demand video lesson is a little over twenty minutes long, and it really covers the whole ad creation process. Some or all of this might apply to you, but it starts with me, talking about a little bit about hiring creators, writing the script for the creators, different types of scripts that I'll write. And then I send it over to Kyle and Anthony from the Motion team. Honestly, if you just wanna skip to their part, it's hilarious. I was laughing. They make such great content, and they really break down how they film ads and some tips and techniques for creators who are filming both lo fi and hi fi ad concepts. So it's like a full deep dive from idea all the way to execution. So, yeah, that's a bonus on demand video lesson that's ready for you guys, and I believe there's a link all over the screen somewhere. Possibly right now, I see a little sliding thing, and, also, it should be linked in the docs tab. So if you're looking in the chat, right next to the word chat, the word docs, it should be linked in there as well. So, yeah, go ahead and check that out as well. Okay. Before I go into anything else, I always like to remind you, yes. Everything that is in today's session will be shared in Slack in an email. We will share it. I promise. Don't worry about it. You're still gonna ask me, but that's okay. Okay. First thing I wanna talk about, we have this question from a student named Mariah. How do you think about balancing UGC and lo fi ads that drive performance with higher production, more branded creative and an account? How do you when do you lean into each? And how do you decide when it's worth investing in the more polished creative versus leaning into what's converting? Okay. I wanna ask you guys a question first. When I read this question, there is a hidden implication or assumption in this question, and I wanna know if you guys picked up on it as well. I'll give you a second. What is she implying here, do you think, about hi fi versus lo fi ad concepts? That all UGC is lo fi? That's a good one. Low quality of lo fi, that lo fi performs better, hi fi costs more. Mhmm. Yeah. So the implication that I really saw was, like, that lo fi is what's converting and hi fi isn't. So that's the biggest implication that I noticed in your question. So I wanna kind of dive a little bit deeper into, like, what hi fi and lo fi is and and why would you would you choose each one. So when you're defining hi fi and lo fi, typically, this is kind of like the black and white differentiation that I see is that hi fi is the implication is that it's something that requires lighting and set design, professionals. It's very branded. It's very styled, art directed, and it takes days, weeks, or even months to produce, costs a lot of money, and most importantly, probably looks like an ad. And that lo fi are those ugly ads. They're shot on an iPhone. They feel unplanned. They have creators in them. It could have been posted organically. It's fast, and it's cheap to make, and it doesn't look like an ad. So this is kind of how I think about how people typically define hi fi and lo fi ad concepts. But I actually think that this is more of a spectrum than a black and white differentiation. Okay. I already know that I've made a mistake and that all of my videos are gonna play when I I when I go to the next slide, so I'm gonna fix that. Oh, okay. You know, someday, I'll figure this out. Okay. So I wanted to show you guys maybe the handles. This one here is what I would call a hi fi video. I don't think I shared my audio, but you get the point. This is one that when you watch the ad, you're like, that's an ad. This one, when you watch the ad, this is a lo fi video. She's just in her car. There's very minimal text overlay. You look at that, and you might not think that's an ad right away. For me, this looks like something that somebody could've posted on TikTok. I would never post this on TikTok. This is something that a brand posted on their brand page, but there's also this thing in the middle. This is more of a scripted typical UGC ad where it's very, like, formulated. There's, like, there's a a hook. There's an agitation. There's a problem. There's a solution. There's benefits. There's a CTA. It's very structured. It's very typical of what you would see as a UGC ad. Would you call this lo fi or would you call this hi fi is the question. And I feel like some people might have different perspectives here, but you can see how, like, I kind of see this as, like, a gradient and this is kind of like, something in the middle. It's a hybrid. Lots of people are saying that hybrid. It's a mix. Because even though it does look like something that you could have posted on TikTok, it doesn't pass what I call, like, the sniff test. Like, when I see this, I'm like, that's an ad. Now with that being said, one thing that I wanna mention here is, like, I'm a marketer. We're all marketers. Almost nothing passes our sniff test. Like, we know what's up. So when you're when you're marketing to marketers, that's worth taking into consideration. I don't wanna, like, like, be stereotypical or or anything like that or, like, make anybody feel bad, but I find that younger generations, they are they can really pick up on this type of stuff. They can really pick up on when an ad is an ad. Older generations, I think I don't wanna say they fall for it, but I think they just, like, can't pick up on that nuance quite as much. So part of this, is related to who you're speaking to. I think this is also true of AI generated content. When I scroll on TikTok, you know that AI generated content where the whole account is just all AI generated videos and all they're trying to do is sell the product and trick you. And I I catch it every single time, but there are the people in the comments who are really getting mad about that content because they it did it didn't pass their like, it passed their sniff test. They're like, they don't realize that it's AI. So part of it is, like, who you're speaking to of, like, where on the spectrum that this falls. Like, is this something that looks like an ad or something that doesn't look like an ad? Here's some other examples of, like, a HiFi static, a LoFi static, and then again, something that's kind of in between. I look at that and when I'm like, that's an ad. But but somebody else might look at that and kind of it wouldn't really like pick up as an ad right away. So I just wanted to like show these examples to you to show you that there's there's kind of a spectrum when we're talking about Hi Fi and Lo Fi. Now this is another thing that I wanted to share with you guys. Alex tweeted this a few months ago and I have not stopped thinking about it. I really respect Alex's opinion as a creative strategist and I think what he posted here that ads that went in 2026 will either be super ugly and organic or super obvious that it's an ad but with such good direct response script writing that people don't care. I think this is true to a point. I think this is true when we think about the typical d to c direct response type of products. Like, if we're talking about a creatine gummy, yes. This is true. If we're talking about Chanel, not quite. Okay? So there's nuance to everything. And I wanted to show you two ad examples that I think Alex is referring to. These are two incredible ads. I love these ads. This does not look like an ad. The text placement is all wrong. Somebody clearly, like, could've posted this on their Instagram snore stories to their friends and just and and that's it. Like, it was like it looks like there wasn't very much thought put into it. It's it's truly like an ugly Instagram story ad, but it is an ad because they ran it as an ad. And then this, I think, is an example. We'll include the slide deck so you can actually watch it because this is like a two and a half minute long direct response video. I'm obsessed with this script as a cat person. Actually, the funny thing is my husband sent me this ad not realizing that it was an ad and wanted me to buy this cat product. Long story short, I love that I stopped on this screenshot. They're selling a cat toy, but the storytelling, the direct response marketing of it all, right from the, like, emotional pain point of your your cat is bored all the way down to here's why you should buy this cat toy, really sold him. And let me tell you, my husband, he we have two cats. He didn't want those cats, and now he's selling me like, sending me an ad about this toy that we should buy buy for cats. So that didn't pass the sniff test. But I wanted to share these two examples of what I think Alex is talking about here. Okay. So bringing it all back to the question that Mariah asked us, the if the question implies that only lo fi ads convert, first of all, do you think that's true? And second of all, if it is true, why would you create hi fi ads at all? Right? Show the cat video. Cats rule dogs drool. I love it. Cool. Okay. I also don't think that's necessarily true that only lo fi ads convert. And I think, Eric, we were talking about earlier before, we we presented this slide deck. He had a great story, and I'll throw it to him in a minute to tell you his, example about this. But here's how I think about it. So before you decide whether to prioritize those hi fi ads and to what extent, I think you need to answer these three things. First of all, are you selling pain or desire? So when, Eric reminded me of my creative strategy engine that I've talked about on TikTok a few times where my entry point is often pain or desire. So are you selling, like, a solution or an aspiration? So if you're selling something that's, like, really aspirational, like a luxury experience, you're probably gonna want something more high fied that really sells that luxury experience, that aspiration. If you're selling something that, like, solves a really raw problem, you're probably gonna want something that feels more raw, more like ugly lo fi. The other question you wanna ask yourself is what does your brand need right now? Do they need aspiration, or do they need trust and proof? And define what it means to be a winning ad or to me an ad that works. Because conversions might not be your only goal. I know the goal is to get this, like, unicorn ad that does everything under the sun. It finds you new audiences, and it sells them on the spot, which is totally possible. But there are also ads that are meant to specifically find you new audiences, but but you might not achieve your conversion goals because you're gonna move them down the funnel. So there's, like, there's so much nuance here about how you're choosing whether you wanna run lo fi or hi fi and when. Okay. So here's some examples I wanted to show you. Road, for example, all aspiration all the time. Hailey Bieber doesn't need to make lo fi ads because Hailey Bieber in and of herself is not lo fi. When you're looking at the Rhode lip balm, in my opinion, I want this lip balm. It's not because I think the lip balm is better than my BlissDEX, which cost me $2.99. It's because this is Hailey Bieber's lip balm. What she's really selling is an aspiration. Like, you wanna be Hailey Bieber. You want this clean girl aesthetic. So they really lean into purely high fi, really branded content with their ads. In comparison, Caraway has this, like, really good balance of both because Caraway isn't just, like, the $50 pan that you buy at Walmart. It's, like, a luxurious product. So you want to have that, like, luxurious hi fi content that shows, like, the aesthetic of the pan in your kitchen, and shows you the aspiration of, like, what it means to be a person who owns Caraway and has a Caraway kitchen. But you also wanna see that it works so that lo fi content builds that trust. So they have a really great mix of both. And then bringing it back to Buoy, because I love Buoy, I'll take any excuse to talk about Buoy and that's how Matteo and I met was we both worked on the same account. Buoy also primarily sells to people who are really concerned about their health and especially people who have chronic illness. So they really need to establish a lot of credibility and expertise and trust with their audience with this Hi Fi content so that people with chronic illnesses can feel like they can trust Bowie and that doesn't always happen through lo fi content. That happens through that more branded content like the video I was showing you guys earlier. But then also you wanna see the real and raw experience of people who have a chronic illness and that's where the lo fi content comes in. So again a really great balance. And then we have this other brand that I love to refer back to called My Magic Healer. Shout out to My Magic Healer. This is actually I met the founder. She lives here in Kelowna where I live, and she runs this incredible brand. And I love referring back to her ads because all of her ads are what I would call lo fi ugly ads. She makes not skin care, but flare care. So her product is really for people with eczema, with rashes, with boils, with these really painful problems that they need to solve. So all of her break all of her ads are really lo fi and really speak to that pain, and that's their whole strategy is, like, having eczema or a boil or cystic acne is not a luxurious experience. So, yes, they could absolutely absolutely take this, like, hi fi aspirational approach to their ads, but right now they don't, and it's totally working for them. So it's all about this balance. So to take it back to how do you decide whether you should invest in hi fi or lo fi creative, completely dependent on your brand and your goals, basically, what is what it comes down to. So, yeah, ultimately, this isn't really, like, a full answer, but, hopefully, it's a great perspective of how you would ultimately make decisions about what is best for your brand and what you're ultimately gonna test. Now with that being said, I do wanna throw it to Eric because he had a very specific example for one of his clients, and I wanna give him a chance to chat through, something that he tested with this. Yeah. And big caveat here. So all of our lo fi ads, especially static images, they it said, like, oh, up to 2, starting at $2.99 a month and Affirm payment plans available, like, very price focused messaging just on the footer of all ads. It was required by the client, we have to say that. So I'm like, alright, cool. Then I'm like, you know what? Let's just test a few very luxury looking ads. We use, like, Tiffany's as inspo and stuff like that. It's like a medical product, so it's not even close to that. Oh, what's up, Kerwin? In the chat. It's a medical product, so it has nothing to do with, like, beauty, but I'm like, let's do the jewelry aesthetic. Let's do super hi fi luxury aesthetic, And let's also not even include price or affirm. And we saw AOV go from $900 to, like, $1,500. So the CAC was a little higher, but the AOV was way higher. Good. And it was just really, really good. So that's something crucial like sometime now we have very price sensitive messaging in the Lo Fi ads that's I I would argue it's probably a bigger driver of the results here but we're tell basically telling the algorithm look for people who want buy now pay litter options, look for very price sensitive people. But for these kind of things like the average order value like we just started getting price insensitive people into the funnel and they're willing to pay more, they're they don't care as much about discounts they just want their problem solved, things like that. So that was huge too. That's something to keep in mind. The vibe you said is indicative of the type of customer you're bringing in. So that's some I thought saw someone said, in the chat, oh, if Tiffany's made a HiFi ad, I wouldn't be mad because that's what I'm expecting. And that's exactly the vibe. That's exactly what you need to be thinking about. So heads up there. There are a couple super luxury brands who still do UGC, but it is like an elevated UGC example. I've had very luxury brands work with me, and they they were adamant to do UGC, but it has to be all elevated UGC with a nice camera, it's just vertical nice video and there is ways to make it look nice but I would still it would still be called lo fi. But, yeah, you get the idea. It should be depending on the AOV, that kind of thing, the type of customers you want to get in. Everyone's asking what's AOV, average order value. So, anyway, heads up there. That's how I would look at. it. And, otherwise, like you said, Alicia, just test it. It is something you should just test and figure out there. We can every guru in the world could tell you their opinion, but the real test data from your ad account is the best gold standard of information. Mhmm. Yeah. And one person asked you, can a celebrity ad be lo fi? Absolutely. I feel like HexClad most of the HexClad ads that I see with Gordon Ramsay in them are either very high production or or they're fight they fall somewhere in between. But imagine if, like, Gordon Ramsay propped up his phone in his kitchen and just, like, cook breakfast with you. That's absolutely, like, a lo fi celebrity ad that could happen. And I feel like I see that a lot in beauty brands, like, with Bobbi Brown from Jones Road, for example. Like, she'll be, like, applying her makeup and walking you through that process. Or Hailey Bieber could also just, like, prop up her phone in her bathroom and, like, do her makeup. I feel like that the celebrities with those beauty brands typically post that type of con content on their organic accounts, but those could absolutely be the, ads as well. Okay. Cool. Next question. How do you give creative briefs to talents, designers, or any editors that is simple and effective? What's your step step by step system that you follow, and do you have an example to share? Eric has an example to share. So I am gonna stop sharing my screen, and I'm gonna throw it to Chris Oh, yeah. Let me, I'll tell so it is part of what we're gonna talk about when we go into Bart. my slides, but I I sent this to Praj on Slack, but I just literally have a template. I send them let me just double check what I told Praj so in case I give you a false answer. But yeah. So, basically, I write it in a Google Doc with I'll I'll just share my screen, show you what I work on with clients real quick. It'd be so much easier to explain. I'm just gonna hide the client names. I don't wanna get I'm just gonna hide that column real quick, but you'll see what stupid stuff I'm googling because I'm not gonna oh, screen. Here we go. Window. But it's literally you can see my screen. Right? It's literally the most ghetto Google Sheet possible. It's, like, nothing super fancy. My designers by the way, it's been almost a year now. I work with the design team. They prefer this over things like ClickUp and Notion. Maybe they're just being nice. But, like, you don't need something super sophisticated. We do hundreds of ads a month, and it is literally just a basic pipeline sheet. We have the concept name, the format. This is this was from the July tab, so things are pretty ugly like the stat it's a basic pipeline, I think it's a template, the content tracker template in Google Sheets. Nothing crazy, but I literally just you make the brief, you send it to them, we send it to them on Slack and we just tag them, they happen to have, they're very responsive on Slack. And then once we we take a look at it, like, it's ready for approval, we can just the file folder we have since deleted because they delete things after six months. I could show you some more recent examples, but it's, like, literally stuff like this. I just look in and I give feedback. So it's a pretty straightforward example. I wish I could send you some super sexy template or something, it's literally the content tracker default template in Google Sheets and just make it pretty common sense for the fields you want. Now that being said, I think the other part of the question, I just wanna double check, on this project. It's two questions. Oh, I'm scrolling real quick. Yeah. I have a step by step system. The actual brief template we're gonna go over in my slides. I'll just show it real quick, give you a sneak peek, but it is a very simple template. It's in a just in another window real quick. Window. Literally step by step template. Very LLM friendly. So I know everyone hey. Can I I'm gonna blow this into Claude tomorrow when I do it? Yes. You can easily do that. It would be very good. So yeah. I've never had problems with this template with designers. Once it's filled out and, like, especially for static images, never had problems with any kind of miscommunications. Oh, the headline wasn't where it's supposed to be or, it's pretty straightforward especially when the huge caveat being you have a good reference image, which we're gonna talk about when we go into my slides, but simple simple simple template will save you a lot of time, you just kind of fill that in when you're writing a brief and like I said there's nothing fancy, you just share it like whether it's Slack or whatever a link to it And you'll see when I do my examples, I have a link of, like, 40 to 80 different briefs. We'll send them and that's their work for the week. And it's pretty casual that way, nothing fancy. You don't have to be super fancy or sophisticated. Sorry. Standing desk. Start elevating. Nice. More Cool. And then, in the chat. Nice. Eric, did you have you had, like, an AI workflow? The slide that I have says, this template saved me thirty five hours a week at my creative strategy job. Please tell me, how I can work for only five hours a week, Eric. I. would. love to. know. Oh, so we're going into my actual presentation. Okay. Sorry. I misunderstood. Yeah. We'll go right into it now. So I'm like, pretty awkward silence. Let's see what happens. I'll let it be no. It is my turn to speak. But, yeah, this template, I'm not gonna go into my total villain origin story of how I started my own agency after making this template. But basically we're just going to talk about how to write Static Image Briefs in like a pretty simple way, not overthinking. And before we get into that stuff though, I'm just going to go ahead go slideshow. I'm going to cover a few things, just the actual mindset before we start, like that's very important things to keep in mind going into this thing that I think people don't talk about enough, especially in the AI era. The actual template, like, you just kinda saw, but with a lot more context than I just showed you. And then a good way to automate that in Claude. So that's that's what saved me thirty five hours a week because anyway. And then when I say briefs, just so we're all clear, this is not, like, what we're writing for a UGC creator. Like, that's a different type of brief that Matteo's gonna say because I kind of yeah. I just wanna be super clear. This is more for a graphic designer. And this is not to generate the actual images or videos in some LLM, this is literally what I'm going to show to a human, a real human graphic designer and then they're going to take it away from there. And the first mindset thing is analysis must happen before briefing. The The only reason I say that is because in the LLM era, everyone's volume maxing, everyone's asking, yo, what's the what's the SOP, what's the template, what's this, what's that. No one's asking, how do I stand out in a saturated niche? How do I what is positioning? Like, no one's asking me, but these are really what's gonna move the needle. Without strong fundamental marketing psychology, analysis, like, things like that, you really need all these cute SOPs. They're just gonna make more volume of bad ads. You need to figure out quality, and then you can scale up volume. So I just want a heads up there, like, if you don't have quality yet, more volume is not gonna help. Like my friend, Rahul Asar, famously says, a 100 pieces of crap is not better than one piece of crap. So heads up there, volume's not always the answer. And then neglecting analysis is just stupid. There will be saying, just automate analysis, bro. Just automate it. Just have Claude tell you what it is, wake up Monday morning, boom. Actually, that's the stupidest thing you can do. Creative analysis is the most important business decision for anyone who relies on performance marketing, performance marketing being their best growth channel, creative being the highest lever on their best growth channel, and creative analysis being the highest impact decision on creative. So to neglect it, to chase some deliverables quota because your boss you need 25 briefs for this client a week. I don't care about the quality. Just get it out the door. That's a stupid thing to do. So heads up there. But, bro, I don't have time for analysis. What do I do? I know this is not an analysis topic of the day, but you can click this link in the documents thing. This is a quick and dirty analysis. Takes me one Whitney Houston song to finish, and it's good. You get the best results possible. No matter what There's a design next step for any situation which is perfect for the analysis. Everyone has different analysis process, this is what I do. So heads up. So the this is another one. Someone's gonna throw something at me when I say this, but it is just true. And when you're working with AI this is your mindset you have to do with AI. So the brief writing itself, the physical act of writing, typing out the brief, that's low impact keyboard work. So high impact parts of that are generally the angle, the concept, and maybe the visual or headline. That's usually fast though because when you do a good analysis it's pretty obvious, hey you know this angle is not good, it's not really a unique value prop, let's think of that. Oh what's a good headline? Oh protein without bloating, okay that's a good headline for our protein powder, whatever, like and oh we can make it a simple image and then someone holding their belly, like you get the idea. General concept that comes immediately many cases when you're doing that. So the actual physical act, okay the two minutes passed you've thought of the high impact stuff, now you have to do, oh let me type out for one or two hours a brief, make sure I get every little detail in to my designer, that could be one or two hours. So like I said like you want to automate the low impact keyboard work, so now you have more time to do the high impact thought work. So that's going to be fun, yeah so like, what we're not gonna do is automate it and say, okay. Instead of making 25 briefs manually, let me do 250 briefs. Like, no. Take that extra time. Level up your thought work, the high ROI work. That's how we're gonna use AI. That being said, let's get into the actual AI stuff, the actual process. So first understand that every static image ad has the same building blocks or components, they're just arranged slightly differently. Jake talked about this in some of the threads in the first few weeks, I put a lot of fire emojis in his comments there. And basically you have the hero visual, you can see my mouse, like usually the product or some lifestyle image or something, the headline which is like the primary attention grabbing line, and I like to include what I call the sub headline or sub headline explainer, especially in something like this where I say glow up. It's not very concrete as to what we're talking about but thus the, the sub headline will explain what that attention grabbing headline means, like oh fat burner and collagen combo, okay people who know what that is, oh I'll have better skin and lose weight, so it'll be a glow up not a just lose weight or just better skin, so whatever it is. Then there's like benefits, there's pain points, and some some of the, all of these are optional, not every ad has all of these. The CTA, just a heads up, if the CTR is low make the CTA clear, heads up there. Social proof points are great and then like increasingly in the health niche things like try to leave some room just visually on the canvas for like some kind of disclaimer in the footer or something, where we do this a lot in the health niche. In this case they just said they decided they didn't need one but heads up there. So I'm actually just gonna exit out of full screen mode so we can go more into this thing, but this is the actual brief template like I was saying. It just lays out those things. At first, it describes the layout of where are these components and that's in this contents position description here. And then what is the headline for version one, what the headline for version two, the headline for version three, the sub headline if applicable, of course, and then some kind of color palette description or something. And of course at the top you want the name, the format, in this case it's always static, or some kind of reference file which you'll either share when you attach it, to the brief or it's in some kind of folder. In my case my team has a big folder of images we use for references. So heads up there, they can just search it. So this is an example of, like, a benefit point out image, whatever, like the headline version one, headline version two, headline version three, you get it. And we kind of describe where we want things. So pretty straightforward. It's very easy, it's very actionable, you can see immediately how you can put it into LOMs and it's nice. So heads up there, and this is kind of what the output looks like. It's like, like that you see what I mean. Like, okay, I wanted the I want a headline on the top, the product image in the middle, three benefits on the left, two benefits on the right, with some icons, and sure enough the graphic designer did exactly that. So we do thousands of ads a month and it's pretty actionable, like we haven't had issues with this, I've been using this specific template for almost two years. It's been working out pretty well for me, so you can use it too. So now with the fun part, how to automate this with LLMs. So we're going to basically feed Claude three things, the prompt template which is linked here, you'll get obviously the whole SOP you have a link here, one context file in this case it's a giant CSV or Google Sheet that you save a CSV, the just the different visual style, like, static image concepts with, like, some descriptions really over communicate to Claude. And then we have literally just to even over communicate to Claude even more, basically it's like a Canva image that, like, is a visual reference, it's by the way it's the ugliest file you're going to see in this entire Motion Boot Camp, but it does, it is very helpful because Claude can see what these actual images look at. So when I say LLM I mean like, I see people in the chat, like Claude, Chat GPT, whatever, you can use Gemini for this, you can use Chat GPT, I like Claude, I like his copywriting skills, so heads up there. But, yeah, basically, those are what we're gonna feed into Claude. The first one is, like, this giant it's it's in the SOP, a link to it. This giant prompt template. And when you paste it in the cloud, it's gonna be so big that it'll, like, go as, like, a text file. You'll see I'm sure a lot of you know what I mean. But it's literally your official task is to make x number of images, then you have some these yellow things you fill in. The brand is this, the website is this, the product name is this, who it's for. And if you have any basic research on your product or your brand or whatever, it should take literally sixty seconds to type all this out for you, but just fill in the yellow parts. Then there's another link to this here. This is a giant Google Sheet. You just save it as a CSV. It describes, oh, The Us versus them with two text columns. It describes the side by side, the statistics ad, this what's the benefit point out image. It just describes it in, like, very simple terms with some examples. The links are really just for your own example, but you'll see what I mean. And then this is the big ugly Canva file I was talking about. It's literally I literally just made what's the biggest Canva size I can think of, and I copy pasted all the ads into it with the name that corresponds with the reference file. Pretty, like, pretty dry stuff. Probably people are falling asleep at this point in the presentation. But, like, just for context, this is what we're feeding into Claude to really over communicate the context. Like, what I mean when I say the quadrant image or the try to find an easier one, the triple Venn diagram. What does that mean? So Claude knows visually what that means in addition to the description. So heads up there, then you literally just you paste it into Claude, like, in this case it's Claude. Sometimes you I like to do it now as a project file so you have to repeat it you don't have to repeat the entire thing every new conversation or you can pivot very quickly. So we have the reference files, we have the giant Canva thing, and then you'll see when I go into the actual chat, basically I copy paste that, I don't know if you could see that good, and then I do have a PDF with some angle research and stuff that's optional, like I just have my entire research database on the client, I just save as a PDF upload too, and then pretty much Claude just says I have every three ID let me make 20 briefs. It does say it's a word document. I don't know why it did at that time. And then this is what it's gonna look like after. This is if you scroll down, this is what you'll see. And then when you open it, let's say in Google Docs, it'll look something like this, which is important because it's just you get 20 really good briefs. And, look, it's in the same format that we talked about earlier. So my designers, it's a easy format to follow for most graphic designers. I've worked with dozens of graphic designers in this format, and they've never had a problem, like what do you mean by this, what do you mean by that? It's been pretty good so far so heads up there. And then yeah this is just another example of what comes after it, so yeah I hope that's actionable, this is what the designer made from one of my examples. I know it's a long winded twelve minute explainer of how to make a static image brief, but, yeah, I'm happy to open the floor to any questions or anything. This is super good. I actually didn't see a ton of questions. Oh, is there a difference if you're working with a designer or a copywriter? Well, this I think? this workflow specifically yeah. It was for designers. Do you work with copywriters, Eric? No. Claude does the copy. And people are like, does Claude write good copy? Yeah. The writes good copy. Yeah. And do you include inspo links in your briefs, or do you just. write it really specifically? So inspo links, so yeah, so that's another one, it's a slight variation, I should probably I'll try to include it in the SOP for you guys, but I'll just upload 20 images, the maximum capacity Claude could handle on, like and say, dissect these images instead of the reference file, and it's kind of a modifier in the same conversation as Claude. Now, some said RRP copywriters, one kind of true, but not really. I do feed Claude a lot of I have a lot of copywriting templates I use from the various John Capels books and stuff. So heads up there. That's something like, Claude writes good copy. Other brands don't write good copy. I mean not other brands, other LLMs, other AI's, I didn't like their copy. But yeah Claude writes good enough copy, and look, like does AI write good copy in general? There's people, yes AI writes good copy, there's people who think their chatbot AI girlfriend really loves them, so yeah AI can convince you to buy a $12 gummy supplement. Anyway, yeah, so that adds up, but like is AI a good copywriter? In terms of brand voice guide, yeah, just upload the PDF. It's it'd like to collog, make sure and also the that's kind of a graphic designer thing. Like, if language is the brand guideline, I could see that being a thing. But also, like, yeah, like like, the designers will know that kind of thing. We're we're we're sending this to a real graphic designer, not like, what Will was talking about on Mhmm. I also like I used to be a graphic designer. I love making ads. But in my opinion, Tuesday. somebody did did mention, like, it sucks that the graphic designer can't really be creative with this type of brief. But I think it it you just have to make sure that you're writing you're working with the right kind of designer. Like, there there are kind of, like, the brand designers that are very precious about their craft, and then there are the kinds of designers like me who just wanna make money and sell dust to dust bunnies. And, like, those are the ones that you wanna send these briefs to. They're the people who are gonna totally respect the idea of direct response marketing and paid ads, and they're gonna make they're gonna make good ads, And they're not gonna worry about whether or not the pixel should be moved two two inches to the left. You know? Yeah. Yeah. Yeah. Yep. Cool. Okay. Awesome. Thank you so much, Eric. That was great. Next question on our slide deck. I'm not gonna put it out. I won't put it up. I'm just gonna pass it right to Matteo. But there was a question about finding UGC creators. How do you choose a good UGC creator? How do you measure a UGC creator? And what tools are you using to write scripts, for UGC creators? And just generally speaking, how do you work well with UGC creators? I get this question all the time. Matteo is a creative strategist and UGC creator. Please take it away, Matteo. Give us all of your knowledge from your unique perspective. It's quite a loaded question, Alicia. I'm probably gonna forget a lot of the questions that you just asked, but, yeah, just let me know if I missed anything, and I'll jump back in and get get back to it. But one of the main questions and things that we've, like, been constantly seeing, with UGC is how to get, like, authentic UGC and, like, where do we source really good UGC creators to get that authentic UGC performance? So I'm gonna share my screen here. Alright. Yeah. So authenticity in UGC as a creative strategist in marketing is kind of engineered in how, like, you source the right creators and how you brief them properly and how you, like, you build those relationships that compound over time. And so a lot of the, yeah, brands are asking for authentic content, and creators are also getting a lot of this feedback being like, oh, this brand asked me to give me authentic content. I delivered that to them, but that's not what they asked for, so they wanted me to reshoot. And so everyone just kinda ends up frustrated. And there's three reasons why people aren't really getting what they're asking for in terms of authentic UGC. Number one is vague definition. So there's, like, a miscommunication on what authentic actually means to each person. Two is the wrong creator. So what we're seeing right now in, like, 2026 and how UGC is kind of evolving, you wanna really focus on finding that strong UGC creator or, like, content creator who actually fits that micro persona that actually is for your product and the pain point that you're, trying to get or add or the desire. But then also an insufficient brief. So creators are handed pretty much sometimes a blank canvas to work with, but there's no context, no data, no direction to work with. And so they're kinda just doing what they think is authentic, what they think is a strong video, but then they send it back to the brand and they're like, that's not what we wanted. But in the brief, there wasn't really enough information there. I don't know. Oh, I did the exact same thing as Alicia. I did not, pause my videos. Alright. Ready? One, two, three. I don't know who means to Oh, no. Alright. We're good. hear good. this. We're good. Okay. So authenticity isn't actually like a vibe that you should be asking for. It's kinda like an outcome that you should be achieving, and it's your job as a strategist to to build that with the creator. So your job as a strategist is to define what authentic means. So, like, in the videos in the top right, I'm not gonna play them, because you can you can just play them after the slides. But as you see, like, I'm in a car in one video. I'm walking on the street in another video. That's an idea of authentic and organic and lo fi. I'm using the comment reply in the top left video, and that's another authentic type style of a UGC video. But then you also need to source the right creator who fits the micro persona. So what I mean by that is if you're a brand that is selling like something that helps with headaches, I don't you can't really hire me because I don't really suffer from headaches, and so I won't be able to genuinely talk about my personal experience with headaches. I know I can try. I can do my best about it, but it never will come across as authentic as, like, you might want it to be compared to, let's say, Alicia who might be suffering from headaches all the time and can actually, like, draw in from her personal experience and actually bring that life into the video. Because a lot of the time with UGC creators, what they are are just content creators. Right? They don't they don't they don't have all the experience in the world. You know, they might be a mom of three that suffers from digestion issues, but she won't be able to talk about those headache issues, like like Alicia could, for example. So being able to, like, really draw and find those, like, strong content creators, which I'll go into in another slide on, like, how to find those creators is, like, really important in terms of authenticity. And then next is briefing them with context to kinda how to perform. So a lot of the time, I'm also seeing brands, they're hiring content creators who might be a thought leader in the space, but they don't know how to make the right direct response video. They might be able to make it for their audience, but it's not like a strong ad. So we'll also jump into that as well. And then you're also your job is to share what's working and why so that we can also iterate and find those patterns and use those patterns to continue to perform and then build those relationships over time. Whereas the creator's job, you should be relying the creator to do all the strategy. That is not their job. Their job is to, you know, bring in their personal experience, be able to make that strong UGC video. So their job is to perform and not strategize. So there needs to be a clear divide in those two to be able to actually get that authenticity that you're that you're searching for. So, yeah, what does authentic actually mean to you? So creators deliver, like, what they think it means. The gap is but the two interpretations of what that actually means. So there's three things that actually come into play with, authenticity. There's the shooting style, the delivery style, and the story. So shooting style, like in the top right video, screenshots here, left screenshot, I just place my camera on the kitchen and I have the products in front of me and I'm talking about them. That's pretty organic. Like, I'm not using any, ring light. I'm not using any, like I'm just using natural light. There's no studio aspect to it. I'm just using my phone camera and my phone mic. Same with goes with the car video as well. Like, I'm just using natural light, but then on the right side video, I have, like, professional lighting on that you can't see. I'm using a professional mic, and it looks like all doo doo doo doo. So there's, like, different styles of authenticity depending on the type of brand that you are. But if you want, like, that authentic experience, you really wanna start briefing those creators on how to actually shoot like, where to shoot, how to speak, and, like, what not to use and so forth. And that also goes into, like, the delivery style. So that's, like, conversational, unscripted, and perfect with real pauses and natural rhythm. We are trying to stay away from chat GPT and Claude scripts and all those AI scripts. Like, you can use those to, you know, help you build the scripts. But if you really want those authentic takes, either provide them an organic brief where, like, you don't give them the script and you're just prompting them or you're giving them a script and you're just letting them use use that as a rough guideline, but then also use their own words. Because that goes into number three, the story. The real lived experience of the actual pain point, the genuine result, and that's not research. That's actually just from their personal experience. And that's what really is at the heart of, like, getting this authentic experience from a UGC creator is really providing them the freedom and the breathing room to tell their story that then connects to the product or the service that you're selling. Because if those two don't work in harmony, there will be, like, a a big contrast in how the video actually, comes across and it'll sound robotic. It'll sound forced, and that's not the goal that we're trying to achieve. And so great ways to work around this is to really just to provide those examples in the brief, explaining, you know, why you think this is a great authentic video. Show them that video, describe the energy, ask them to replicate it, to shoot in the car, to shoot in natural light or, like, a selfie camera, rather than, like, putting on a tripod and holding a mic. So that's, like, a really important aspect of actually getting that authentic experience. And then second is actually sourcing. Sourcing, I wanna say, is honestly half the job because a lot of UGC creators, a lot of content creators, you know, they are really great at creating content for their niche. A lot of UGC creators are no niche creators. They can create for everything. But as you as a strategist or you as a person who's sourcing UGC creators, you're gonna be looking for two things for a specific brief and a specific concept that you're actually building off of. One is how comfortable are they at talking to the camera, and two, do they actually have, lived experience with the problem or the desire that you are trying to achieve within the concept? So number one is, so not polished. They feel natural talking to the camera. It doesn't look like they're reading to the script. You know, they're talking with their hands, looking away. They're able to ramble and gap to the camera. All things that are trending right now on in the marketing space are the app reviews. They're just able to to ramble on and and, you know, talk about the certain topic that feels, like, really passionate up for them. And then number two is, like, actually finding a creator who actually has that problem that you're looking for. So I know, like, one of the questions was how do you find a good UGC creator? So there's so many different platforms out there that you can find creators. One, I love using Twitter or x to look for creators, if I'm looking for, like, a broader UGC creator. But one thing I really love to do is just to use TikTok or Instagram to find, like, specific creators who actually have that experience because then it's easier for me to personally guide the creator into how to make a direct response UGC ad, but keep it as authentic and natural as possible. And there are UDC creators who are really good at doing both those things, and it's just like taking the time to actually sort through, find the right creator, and so forth. And there is, like, a a an influencer platform or content creator platform called Soral as well that kinda does that heavy lifting for you where you can just search up a keyword, and it'll pull up all the creators that actually talk about that specific topic, and then you can kinda sort through them. And that kinda that helps a lot in terms of searching because searching is a bit time consuming. And so if you wanna try and cut that in half, SIRAL is a great option. But then you can also join, like, different programs. I know, Eric, you can jump in after, my little spiel about, like, what you might use to look for creators, but there's also, like, private groups. You can use different, UGC platforms like join brands, breakaway, and all that stuff as well. So there's, like, a there's a lot of places to look for UGC creators, and it's just being able to find that, diamond in the rough. And the next part is the brand and product context. So, like, once you find that creator that you really like and you really wanna work with, it's all about guiding them in how to actually deliver a strong UGC ad that will perform. Because like I mentioned earlier, like, they can make a creative that is good for their own page, and it might work well and get engagement on their personal account, but it might not actually work for an ad because it's not direct response related and it doesn't actually bring in clicks. It doesn't actually bring in conversions. So with that, you wanna work with creators that, you know, know how to make those, UDC videos. And one way to look about this is if they have a portfolio, ask them for their UDC portfolio, ask them for a media kit. How good are they at actually, like, getting those views, getting getting, you know, strong ROAS for videos? Like, do they actually have those performance metrics to back themselves up as a creator? That's how you know you're you're working with a really strong creator for UGC specifically. If they don't have that, you know, it's not a hard thing to, like, work with, but, like, that is, like, one metric that I look for and one thing I look for in in portfolios to really show off, like, their experience and, like, their trust with, the creators. And then you also wanna state, like, those pain points and benefits, and kinda treat it as, like, an interview or prompt them into, like, the step by steps of what they wanna talk about. Right? So everyone has different, like, types of frameworks on how they script their UGC videos. Do that exactly for these UGC briefs as well. And you wanna have that, like, before after state. You wanna have those product benefits. You wanna have the pain points and the the transformation that they have. So actually, like, guide them through the story versus them just, you know, doing whatever they want in the video, which might not actually work as a UDC video. And, again, no AI I don't wanna say no AI, but, you know, you can use chat GBT to help you write the script, but tweak it, say it out loud. If it sounds unnatural to you, it's gonna be unnatural to them. Make it let them have breathing room. And then again, share inspiration, share what doesn't work, what does work, and so forth. This just because that really helps the creator understand what you're looking for in the creative. And, if you don't really provide this, you know, you you can show them, like, one of their videos that you like, which is great too. But if you don't share, like, those patterns and that data, you know, it's gonna be like a net new concept every single time. If you have if you have, data to back up, you know, for UGC videos, give it to them because it's gonna help their performance a lot, and it's gonna want you to hire them again because their video performed. And then goes goes to the script and the creative freedom. So like I mentioned, there's two different types of briefs. You can go organic and let them do their thing or you can go word for word scripts. And so just a high level overview on both, like key points only. You know, it can provide a more natural delivery. You know, it creates the creator can bring their own voice and it lowers that risk of that robotic output that you're probably struggling with with, authenticity. But then that also requires a really strong creator judgment and key messages might drift. That's that's why having finding a really strong creator and having a really strong brief will help mitigate those risks. And then goes with the word for word scripts. You know, if you have, like, a more complex product or, like, you have to comply with legal language, this might be, like, a better way to go about it because it gives you more control, it's easier to QA and a clear revision direction, but this is a higher risk of robotic delivery. And that really goes back into finding a creator who is able to, you know, take those words off the page and make it their own and allowing the creator to have that breathing room to make that type of video. So, yeah, give those creators permission and encouragement to change the words while, like, hitting those key points. And always make sure that you're reading the script out loud if you're doing a word for word script so it doesn't sound, robotic either. And then lastly, what I really wanna touch on is the relationship of is, like, a key part of the strategy. Like I mentioned again, like, you don't want every UGC concept to be a net new concept. You want them to be iterations. You wanna use your learnings. You wanna even rehire those creative creators that are performing really well in the account. Right? So because as they start using the product more and more and more, they'll start to understand the product and they're able to pull their own experience from using the product. Whereas, if you just hire a one off creator every single time, you know, they might be able to talk about their personal experience, but they can't really tie that together with the product or service really naturally. So if you find a really good creator, it's really recommended to, you know, bring them on into a long term partnership so that you can work with them and, you know, hop on calls to show them what's working, what's not working. And over time, they'll become better at making those ads for you. And, also, it adds that familiarity effect. You know, when you're watching TikTok or or UGC reels and you're scrolling and you see someone that you recognize, you usually stop and watch. And this kinda goes into this the effect with UGC ads as well. If they recognize the face, they'll usually tend to watch as well because they trust that person. It really builds the trust with the creator and with the brand because those two kinda coincide. So throughout that process, when you're trying to find those creators, those strong creators and you find someone that works, build that relationship with them because over time, it'll only count compound. So what you what you should walk away from, like, finding authentic creators and getting authentic UDC is that it honestly starts from sourcing and then it's sealed with a strong brief. Sourcing is, like, literally half the job of finding, like, good UGC creators, and then you wanna match that with the persona match creator as well so that they're able to talk about their genuine experience with that pain point and desire. And then lastly, last three points is, like, the brief is a creative conversation. So give context, share data, show what's working, you know, hop on a call, hop on a Loom video or make a Loom video, explain, like, what you're looking for, be specific. You know, Loom calls can really help mitigate that time aspect and briefing, and then give those scripts breathing room as well. So let them let them, you know, take the script off the page and make it their own. And lastly, rehire those top performers because as that compounds, your your account performance will compound too. And that is it. I know I kinda spilled on. Are there any questions? I kinda rambled for quite a bit. The most recent question is, Matteo, is your real last name friend? I don't know. Maybe it is. Maybe it isn't. Yeah. It is. An actual good question, though, that I would love to talk about is somebody was asking, like, if if a creative strategist can make a really good ad and be a really strong creator, why not have both? So I actually I wanna reframe this question and ask you, Matteo, as a creator who is also a creative strategist, when do you decide to get behind the camera yourself on like, for one of your clients, when do you decide to step in as a creator? Is there a strategy to it when you're like, you know what? Just let me take this for, or how does that work? Yeah. I will usually, like, jump on, creative when it's more general and it's not, like, talking about a problem or a pain point that I can't really speak to myself, or it's more of a, like, of like, it's supposed to look like an ad. So it's it's supposed to be a UDC ad. So I'll take those on versus trying to trying to take on the videos around, like, specific digestion, problems, or or those type of things. If I'm trying to be a thought leader as well, then I'll take that on as, too. But, like, that is, like, a a great question. Yeah. It kinda it really depends. Yeah. And you may or may not have been using a real example with me having headaches with buoy. That was so fun. maybe not. You know? Yeah. Cool. Okay. One person actually asked earlier on, do you use a teleprompter? I also wanna know. Do you use a teleprompter? In some situations, yes. I do. It does take practice to actually, like, get really used to using a teleprompter. I usually use it when I'm using more of, like, a technical I mean, I'm working with a more technical script, and I wanna seem a more thought leader and more expert like. But then with that, there's a caveat on, like, sure. You have the teleprompter, but you don't wanna, like, be looking at the teleprompter the entire time like you're reading it. So rehearse, rehearse, rehearse is, the motto. Be able to, like, look away like you're naturally talking, look back, glance at the script. Okay. Keep talking. Use your hands. So, like, that's when I'll use the teleprompter is when I need to, like, make sure I'm, like, hitting those points versus, just rambling. I do find though that sometimes I will, some of my best performance performing videos are unscripted, and I just kind of ramble and just kinda take what are the best lines. So yeah. Yeah. Amazing. And then a couple people also asked I think you mentioned, Matteo, that you like to source creators on x. I also mentioned in my video, I like to you do, like, TikTok research. But Eric also sources creators from some different places. So people were asking me, like, what are all of the different places, like, where you might source creators? And, also, I'm gonna let you guys answer that, and I have to pop out. But I'm gonna tag Melissa in to do the swag winners after you guys have answered your question. So thank you so much. Yeah. For sure. Yes. There's just so many places. There's so many platforms out there as well. You know, there's yeah. Like I mentioned, x, you can go on Instagram, TikTok. There's Breakaway. There is, like, Joy Brands, Billo, Breakfast, Incense. Like, there's just there's there's a lot, of, like, public, places. And then you you can also just put a blast too on some of these platforms where you can just put out, like, a submission, where you can just say, hey. We're looking for creators. Here's the the brief. Here's the context of our brand, and you can apply within. And that way, that kinda, like, takes away from the headache of actually sourcing, and you can just, you know, sort through everyone who's applied because you'll probably get, like, hundreds of people who apply as well. Eric, I'm not sure if you wanna jump in on, like, Yeah. the. your, So I specifically I just wanted. it's it's a small platform. It's actually a Slack channel, and it's, like, more of a, like, a course community, kind of like the motion boot camp, but it's called hivehouseugc.com, but it's called we call it Hive House. It's part of the Foxwell community, but, like, I like it because they do a lot of the training with the creative strat with the creators there, and it's, like, a more of a tight knit community, so I'm working with the same there's probably two or 300 people in it right now. And you kinda see them, they're very serious, they have stuff like that. I'll, post a link in the Slack not the Slack, the chat. That's where I get it. But also backstage, like, people really underrate backstage, especially for more more established brand with big budgets and they can afford, like, an actual someone who might have been in a sitcom, like an like, real serious actors. So that's a really good one. It's really underrated. People forget it exists even and they have a UGC section. I will say you will get like, if you post on Backstage right now saying, I need whatever, mail, age, this date like, you'll just get 300 things in twenty four hours, 300 submissions, and I would say maybe, like, 20% of them will actually be a mail with the like like, people just spam apply to every single thing on Backstage. So heads up there, you'll have to filter through a lot, but you'll get some really, really great talent there on Backstage. That's really good. Awesome. Okay. I'm Melissa. I'm not Alicia, but, I tapped in for her. So we can pretend I'm Alicia now. Thank you. Thank you guys so much. I quickly before we hop off, I'm going to I have the fun privilege of announcing our swag winners for the week. Wahoo. Okay. Lance Miller. I personally loved all of your chats in Tuesday session. These are two of my favorites. Big compliment to Will and a thank you for when all hell was breaking loose and our tech didn't work for the first fifteen minutes. Lance reminded everybody to remain calm. And Tammy Allen is our social poster for the week. So I will be reaching out to you guys in Slack, for your shipping address. Keep posting. Keep sharing on social. One of these days, you might be a swag winner as well. Eric, Mateo. Thank you. Thank you. Thank you. Thank you. As everybody knows, if you've been, joining these, we will be following up with their slide decks, any resources they shared. You also can find them in our Slack community. They have been wonderful answering questions in there. So thank you all so much, and we will see you next week.